How to ensure customer engagement if you don’t see people?

If you own a start-up or a small business, the pandemic is probably giving you a hard time maintaining customer engagement — understandably so.

It is hard enough to survive with all the bans on social gatherings, and with social distancing and lockdowns. People are not walking around, seeing billboards, and going into brick & mortar stores. So how the heck can you keep driving loyalty and engage with people?

We are seeing interesting shifts in behavior such as a steep increase in online streaming and mobile payments. People are also spending more time gaming, or listening to audiobooks. They are also spending more time — and money — online. Another big thing is the restriction on cookies started by Google’s recent announcement that it will no longer be supporting third-party cookies. We have seen a shift from the open web to mobile apps.

Read the rest here.