How to Expand Your Brand Presence and Reach New Customers

Every business’s goal is to reach more customers and grow. Making people know who you are and what you offer is one of the most important steps of growing a business and generating more profit.

Investing in expanding your brand presence can position it for success, so we’ve put together a list of effective strategies that will get the word out about your amazing business.

Ready to start new endeavors?

Let’s dig into six brand-building strategies that will help your brand reach new customers and thrive.

1. Establish your brand as an authoritative source of information

Focus on creating high-quality content that adds value to your audience’s lives, and people will genuinely want to consume it and share it. Whether it’s a blog or video content, helping and educating people at no cost will help you strengthen your brand and expand its presence.

Engaging content attracts links and page views, so it’s great for your SEO efforts too.

According to digital marketers, videos are one of the most effective mediums to kindle attraction from customers.

Don’t forget about infographics as they are one of the most shareable content formats too. And when you want to reach new customers, shares are crucial. They build organic reach and allow people beyond your followers to see your content.

2. Focus on branding

Give your brand a unique personality and develop a unique brand voice. It’s a surefire way to make your brand memorable. Strong brand voice, whether funny or smart, tends to stick in consumers’ minds. Always make sure to maintain a consistent brand personality across all your platforms.

Again, videos are great tools to establish a unique brand identity and push your business growth.

With easy-to-use slideshow software, you can create original and engaging video slideshows even if you have zero editing skills. You can add your photos or choose from thousands of stock photos, fine-tune the colors, and add text if you want to.

And in a matter of minutes, you’ll have a beautiful slideshow that will showcase your brand at its best and increase customer reach.

3. Utilize Facebook and Instagram ads

Launching brand-awareness campaigns on these platforms can help your brand grow its following and engagement. The goal is to reach people who might be interested in your business, and Facebook and Instagram allow you to target specific audiences based on their behaviors and preferences.

You can also target audiences based on their age, gender, location, and other features.

According to Facebook, video and carousel ads are the most effective in improving reach. And as a bonus, ads on these social networks are relatively cheap.

4. Partner with reputable influencers

Partnering with your target audience’s favorite creators and influencers is a great way to reach new customers. Recommendations from influencers are perceived as more trustworthy than traditional advertisements.

Influencer marketing platforms like Upfluence and Traackr can help you find the right influencers in relevant industries across all social networks.

There are two ways to expand your brand presence by working with reputable creators.

You can either gift them free products/services in exchange for reviews or partner with them to create appealing content that will resonate with their audience.

5. Introduce a referral program

Make your customers be your brand’s ambassadors! You can quickly increase brand awareness by providing an extra perk to your users for every friend they refer to.

Almost 50 percent of U.S. consumers cite their friends and family as their number one source of brand awareness. So, stimulating word of mouth from your loyal customers can boost your reach and increase the number of people who know about your brand.

And even better – new customers get to know about your offerings from a source they trust, without you having to spend thousands of dollars.

6. Start a podcast

Your own industry podcast is a win-win situation for all. If you interview industry experts and other relevant people, you add value to your consumers’ lives and develop relationships with others in your field while also building your brand.

When you succeed in creating meaningful and useful content people can relate to, they are more likely to remember your brand, recommend it, and become buyers.

If your brand is all about skincare, educate your listeners about the science behind creating effective serums and face creams. Dive into some fun facts about ingredients, or the history of skincare.

Addressing common myths and sticking to science-backed data will help you establish your brand as a trustworthy and authoritative one within your industry.

By Peter Minkoff

Peter is a lifestyle and travel writer at Men-Ual magazine, living between Ústí nad Labem and Antwerp. Follow Peter on Twitter for more tips.