Eva Primus Kovandová

I need things to have meaning

Text: Martina Hošková and M. Zisso; Photo: Archive

Tell us about yourself, please.

My name is Eva Primus Kovandová, and throughout my professional life, I have been dedicated to supporting entrepreneurs – both women and men – who have the courage to transform the world around them. I currently serve as the Director of the Executive Board Office at the Prague 1 Chamber of Commerce, and I also hold the position of the President of the non profit organisation Business & Professional Women CR. My work focuses on strategic development, cooperation with public administration, and organ ising professional events for the business community.

Thanks to my experience in the corporate environment, I adapt quickly to new situations and changes. My strong communication and presentation skills enable me to clearly convey ideas and inspire others. Public speaking comes naturally to me, and I am able to remain calm and decisive even in challenging moments.

I have also been a long term supporter of the Harmonie Endowment Fund, where I volunteer to help raise funds for its activities.

My passion lies in creating business opportunities that not only improve people’s lives but also contribute to sustainability. I believe in the power of collaboration, inspiration, and the courage to pursue unconventional goals.

You are the President of the Business & Professional Women CR. Can you introduce us to this organisation?

Business & Professional Women Czech Republic (BPWCR) is a public benefit organisation that has been actively promoting women’s economic independence and equal representation in decision making positions since 2010. We are part of the global BPW International network, operating in over 100 countries, uniting women who strive for change that goes beyond traditional business boundaries.

Our vision is to build a strong community of women who support one another, share their experiences, and work together to transform the environment in which they live and work.

We believe that equal opportunities are not only a matter of fairness but also a key driver of innovation and greater efficiency.

BPWCR runs the #equalpay campaign, which culminates in the Equal Pay Day conference, mentoring programs, workshops, networking events, and a variety of educational activities. Our projects focus on developing female talent, strengthening lead ership, supporting sustainability, and shaping corporate cultures that reflect the needs of all. We are proud that our members and corporate partners work together to create space for growth, connection, and positive societal change.

What is the main activity of BPWCR?

The core mission of Business & Professional Women Czech Re public is to promote women’s economic independence and equal representation of women in decision-making positions.

This mission is fulfilled through a wide range of educational, advocacy, and community-building activities that connect women across professions, generations, and regions.

BPWCR implements a variety of projects, including:

• Equal Pay Day – the largest conference on equal pay in the Czech Republic, bringing together hundreds of women and men from diverse fields.
• Women’s Empowerment Principles (WEPs) – supporting companies in implementing principles of gender equality and sustainability.
• Academy for Women Entrepreneurs – an educational program for aspiring female entrepreneurs.
• Mentoring Program – cross-company mentoring designed for women seeking career growth and experience-sharing. The program will launch for the eighth time this October.

Can you describe the situation in the Czech Republic regarding equality?

When it comes to equality in the Czech Republic, the situation remains serious. The gender pay gap – the difference between the average hourly earnings of employed women and men – stands at 17.9%. This places the Czech Republic at the very bottom of the European rankings, which is truly alarming. On a global scale, we rank behind countries such as Bangladesh.

We consider this status shameful, and it is high time for change. Change is not only necessary – it is also possible, if society comes together and commits to achieving genuine equality.

What do you do in your free time?

I enjoy spending my free time on activities that bring me joy, balance, and inner peace. One of my greatest passions is horses – riding is not only a form of relaxation for me, but also a way to reconnect with nature and with myself. My favourite moments are spent riding through forests and meadows, where I can recharge and regain fresh energy.

I also love travelling, skiing, reading, and spending quality time with my family. I have two dogs, who always greet me with excitement. I deeply value my friendships, and cherish every opportunity to spend time with friends whenever circumstances allow.

I believe that the true beauty of life lies in these small moments – family comfort, peaceful walks in nature, or simply sharing laughter with loved ones.

How do you manage family duties and your demanding job?

Balancing family life with a demanding career in a managerial position is a daily challenge – but that fulfils me and drives me forward. Every day, I juggle multiple roles: I care for my family, fulfil my professional responsibilities, and also manage the operation of an accommodation facility that we run. Yet I always make time for my hobbies, which give me the energy I need and helps me maintain balance in life.

Careful planning of every minute, as well as the ability to stay flexible when needed, are key for me. I know I can’t do everything, so I focus on being where I’m needed most – whether that’s at home, at work, or in my volunteering activities. My husband is a tremendous source of support; his encouragement gives me the strength and confidence to take on new challenges.

At the same time, I’m aware that constant stress is not sustainable in the long run. That’s why I actively work to release tension, listen to my needs, and make space for activities that recharge me. I believe that the support of loved ones is essential – it is thanks to them that I can get through even the most demanding of times. And although it can sometimes be difficult to balance it all, I know it’s worth striving for harmony.

Where do you see yourself in 10 years?

In ten years, I hope to see myself as a woman who has not only achieved professional success but has also helped create an environment where women are unafraid to be ambitious, courageous, and true to themselves. I need things to have meaning. When I commit to something, real satisfaction comes from positive feedback – whether from clients or from my daughters.

My vision is to one day look back and know that my efforts mattered. That I didn’t strive in vain, but that my work and dedication were valuable to others – brought them joy, made a difference, or offered support in some way.

In ten years, I also hope to have more space for my family, horses, travel, and time in nature – because that’s where I draw the energy for everything. If I manage to align my professional ambitions with personal balance, I will consider the past decade truly meaningful and fulfilling.