Name: Beijing’s blogger diplomacy: China turns to influencers to sway Czech views
Uploaded: 2025-08-01T12:12:41+00:00
Channel: Martin Hladík
Description: Moving away from traditional forms of propaganda aimed at eulogizing its political regime, China is now hiring influencers to bolster its image abroad. The Central European Institute of Asian Studies (CEIAS), which conducted the investigation, found that in Central Europe, Czechia is the country most targeted by China on social media, with two known state-paid

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Moving away from traditional forms of propaganda aimed at eulogizing its political regime, China is now hiring influencers to bolster its image abroad. The Central European Institute of Asian Studies (CEIAS), which conducted the investigation, found that in Central Europe, Czechia is the country most targeted by China on social media, with two known state-paid bloggers.

The targeted media strategy of the Chinese government in Central Europe, including Czechia, dates back to 2013 when state-funded news outlet CRI launched its Czech-language service, first out of the V4 countries.

See more here.

Author: Xavier Amedeo Pallas