Deutsche Telekom Design & Customer Experience Preview Milano Design Week 2022


Deutsche Telekom Design & Customer Experience team will be making their debut at Milano Design Week from 6 to 12 June 2022 to exhibit the product concepts designed with LAYER.

During Milano Design Week 2022, Deutsche Telekom Design & Customer Experience is presenting Connectivity Concept, a line of products born of a design collaboration with Strategic design agency LAYER led by Benjamin Hubert, which provides a new styling for the devices used in contemporary homes: the collection comprises a router, a mesh repeater, a set-top box-soundbar with webcam, a set-top box and a remote control, fruit of a meticulous research on materials characterized by pared-down lines and a discreet interface.

Connectivity is the capacity of various systems to connect and communicate among themselves for the purpose of exchanging information. This simple concept accompanies our everyday lives: the technological tools we use every day are increasingly linked by an infinite network of interdependent connections, in a harmonious and fluid flow that integrates digital and analogue devices in our everyday lives and actions.

Another novelty to be presented during Milano Design Week 2022 is the Augmented Reality Packaging project, which demonstrates that augmented reality can be a precious ally for researching eco-sustainable solutions. Patented by Deutsche Telekom, this new packaging rethinks our way of designing the outer wrapping of a technological product, to become the conveyor of a new meaning: no longer just a wrapper for preserving the content, but a tool for explaining the content and its functions. This packaging is characterized by the sole print of a QR code: by scanning it with the video camera of a smartphone it is possible to check the contents of the package, consult the instruction manual, check the product characteristics, launch the device, and download the updates. In this way, the amount of paper required for technical manuals is considerably reduced.

This solution is the fruit of a new approach which enables a saving in packaging materials, in terms of paper, ink and processing. Moreover, it offers the possibility to connect directly with the user and guide them towards a personalized experience of unboxing and product configuration.

Thanks to this new project, Deutsche Telekom Design & Customer Experience aims at becoming a benchmark for sustainability, by rethinking the entire production process and providing a complete and immersive experience to the user.

In our everyday lives, in which digital solutions provide a tangible tool for simplifying and optimizing the running of a home, Deutsche Telekom Design & Customer Experience designed the new MagentaZuHause (Magenta at Home) smart home application to support everyday activities. Functions range from Parents notifications when theirs family member arrive back home from school, for greater security, to an offering of to-do lists and the remote management of home devices, such as lighting or routers. MagentaZuHause is also connected simply and intuitively to a wide range of devices that are useful for the home. The app is available for Smartphone, tablet, and Magenta TV.

Technology accompanies the social, industrial, and economic evolution in course: Connectivity Concept, Augmented Reality Packaging and MagentaZuHause offer tangible customer centric and user-friendly solutions that pave the way to new opportunities and future scenarios waiting to be discovered.

Connectivity Concept designed in collaboration with LAYER – Technical sheet

The router has a mirror-polished finish that conceals the interface when switched off: the access ports are positioned on an external adaptor that can be placed out of sight and the cables concealed. The on/off buttons are located at the back while the logo is screen-printed on the front.

The router may be connected to as many as six mesh repeaters to amplify the signal throughout the home; the natural woodwork represents the synthesis of research into sustainable and eco-friendly materials. The display is simply activated by touching the surface and the base can be removed to secure the repeater to the wall.

The set-top box-soundbar with webcam connects to the TV and provides a high-quality audio outlet and access to channels in streaming. A webcam can be housed on the set top box and the face tracking function optimizes its orientation when in use.

The set-top box is the device enabling access to the streaming video once it is connected to the television: its pared-down lines harmonize with the interior decor and a slight luminescence indicates when it is activated.

Both the set-top box-soundbar and the set-top box may be managed by remote control which optimizes user interaction thanks to a comfortably sized trackpad which, once positioned on a surface, identifies the correct balance for a more immediate response.

Company profile

Deutsche Telekom, one of the world’s leading integrated telecommunications companies, probes the future role of technology and services: the response to needs and their anticipation becomes the driver of research into new solutions and innovative ideas in the ambit of technology.

The in-company Deutsche Telekom Design & Customer Experience department reflects on new consumer needs while a multidisciplinary team of designers, engineers, and developers experiments new concepts applied to everyday life in which technology and design are combined and integrated to improve the user’s experience and use of technology.

Deutsche Telekom operates in over 50 countries worldwide with about 248 million mobile telephony customers, 26 million landlines and 22 million broadband lines.

The company supplies services and products for landlines and mobile telephony, Internet and IPTV, as well as IT solutions for companies, amounting to an overall turnover of 108.8 billion Euros relating to fiscal year 2021. Deutsche Telekom has grown from being a traditional telephony operator to a company specialized in telecommunications services and digital solutions to satisfy a diversified range of requirements, from private users to complex corporate clients: services include the legacy systems, cloud-based IT and tools such as infrastructures, platforms and custom-designed software.

Deutsche Telekom is an avant-garde company in the ambit of new business models and digitalization projects such as data analysis, the Internet of Things and artificial intelligence.

The company’s research and philosophy go beyond the confines of technology to address social, ethical, and ecological issues, by operating responsibly to provide sustainable, fair, and secure products.

Deutsche Telekom services are aimed at interconnecting people, making their lives safer and more secure, promoting equal opportunities, and reducing energy consumption to save primary resources. More specifically, the #GreenMagenta programme was set up for the purpose of conveying this approach and promoting products that offer specific advantages in terms of sustainability.

For over ten years, Deutsche Telekom Design & Customer Experience, in the Bonn corporate headquarters, Berlin and Darmstadt has experimented digital solutions and physical products in the Design Gallery: on these premises, engineers and designers work side by side to define the paradigms of the future, by studying the impact of technology in private and professional spheres. A team of experts, engaged in a debate on innovative concepts and digital solutions, interact with end-users to optimize their experience.

To cross the national borders of this avant-garde hub of experimentation and design and to address new scenarios and markets, Deutsche Telekom Design & Customer Experience has opened a new branch in Barcelona: it is here that service design acts as a driving force to improve the user’s relationship with technology in a holistic approach that embraces all the interactions individuals engage in with the environment and with the company.

For more information contact:
International Press Office
Rota&Jorfida | Communication and PR
Via Fabio Filzi 33, Milano
T. +39 02 39 29 76 76