The International Tourism and Regional Tourism Fair will occur from March 15 to 17 at the PVA EXPO PRAGUE exhibition center in Letňany. This year’s edition will offer a wide portfolio of domestic and foreign exhibitors, new and popular destinations across continents, and tourist pearls of the Czech Republic. Experts and the general public can look forward to the accompanying program.
Sri Lanka has become a HOLIDAY WORLD partner country for 2024, which is returning to the fair after a longer period. Its representatives introduce visitors to popular but also unknown attractions, such as untouched beaches for tourists, Buddhist monuments hidden in the jungle or pearls of colonial architecture, and others.
“Visitors will see exhibits from many distant destinations such as Indonesia, Peru, Thailand, or Japan. The island of Elba will be presented for the first time at the fair in Letňany, and of course, there will also be traditional tourist bestsellers such as Croatia or Slovenia and other countries close to the Czechs,” says the director of the fair, Janica Ciglianová.
This year, REGION WORLD boasts a partner region, which is the Moravian-Silesian Region. It belongs to the greenest areas of the Czech Republic and will surprise you with a number of tourist attractions, important monuments, and beautiful natural scenery. During the fair, visitors will also be able to see the most comprehensive offer of tourist locations, trends, and news from almost the entire Czech Republic. There will be inspiration for all types of holidays, a portfolio of offers for tours around our country, and overviews of attractive places in individual regions.
Busy day for experts
The HOLIDAY WORLD & REGION WORLD trade fair traditionally dedicates the first day of the event to the professional public from the tourism industry. Also this year, on this day, the program composition will be focused on professionals, who can already look forward to the 12th annual conference and educational platform Forum of Tourism organized by the CzechTourism agency on March 15. It deals with current and future tourism challenges that fundamentally affect foreign and domestic visitors to the Czech Republic.
“Within the 12th year of this professional conference, we will focus, among other things, on the discussion of the influence of small and medium-sized companies and large corporations on the environment and social environment. During the panel debates, we will also talk about active and spa tourism. Our new Unexpected Wellbeing campaign focuses on these two key areas, the main idea of which is active tourism, which offers the possibility of sports, relaxation and rest during travel. Last but not least, we will definitely focus on the field of sustainable tourism. It is a topic that is intertwined across all travel activities. And how we treat the environment and take future generations into account affects the lives of each of us,” says František Reismüller, director of the Czech Tourism Office – CzechTourism.
Friday’s program for experts will also be enriched by MBM Tourism Prague with the possibility of personal business meetings of professionals, organized by the Enterprise Europe Network and the Center for Regional Development of the Czech Republic in cooperation with ABF, a.s., and the awarding of the Great Tourism Award 2023/2024, announced by the COT Group.
Workshop premieres
The first ever B2B workshop between Polish regions and Czech tour operators will also take place under the patronage of the Prague office of the Polish Tourist Organization. 13 Polish tourism organizations and another four dozen of their members will present themselves at it. The planned German national workshop will also be premiered, and the Montenegro workshop will traditionally take place within the fair.
During the first day of the fair, the winner of the Region of my heart survey organized by the editors of the Kam po Česku portal in cooperation with ABF, a.s. will be revealed and honored. held under the auspices of the Association of Regions of the Czech Republic.
Travel festival and caravanning
Visitors from the general public can win luxury prizes in several competitions as part of HOLIDAY WORLD & REGION WORLD, for example, a trip for two to the luxury hotel Nirvana with Ultra All Inclusive from Coral Travel CZ, a four-day stay in the Hohe Tauern National Park from ALPINmedia and Hohe Tauern National Park, three days in Salzburg with entry to almost three dozen attractions or a ten-day cruise for the whole family on the largest MSC WORLD EUROPA ship from the RIVIERA TOUR company.
On the weekend of March 16 and 17, PVA EXPO PRAGUE will also host the AROUND THE WORLD festival, which will offer opportunities to meet famous travelers, engaging lectures, workshops, tasting foreign foods, and a rich program from exotic dances to mandala painting, henna painting, and rasta knitting braids.
HOLIDAY WORLD & REGION WORLD also takes place in conjunction with the 15th FOR CARAVAN motorhome and caravan exhibition and the 7th FOR BOAT boat and water sports exhibition.
You can find more information at www.holidayworld.cz.