In 2022, Prague welcomed more than six million tourists to the city, but other parts of the country, regions in Moravia in particular, struggle to lure in visitors. CzechTourism is trying to change this by focussing campaigns on other parts of the country, and CEO Frantisek Reismuller told me more about them.
“Especially before Covid, tourism in Prague was quite strong. Our strategy was to get people into the lesser-known Czech regions, and of course get them to stay longer in Czechia.”
Looking back at the statistics from last year, six million tourists visited Prague alone in 2022 – but do other regions, let’s take Moravia as an example, have a harder time attracting visitors?
“I would say the Moravian part of the Vysočina region is a little bit less visited, which is a pity because it’s a really beautiful place. There is a different structure of tourists in Moravia. South Moravia is definitely more visited by foreigners, and it’s one of the hottest regions of Czechia. The northern part of Moravia is more visited by Czechs.”
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Author: Amelia Mola-Schmidt