The Brain Exercise That Boosts Creativity

woman with eyes closed with light trailsMany corporations use meditation to help employees bring new ideas to the table — Shell Oil, Google, General Mills to name a few. I think it’s also important for entrepreneurs to make meditation part of their daily routine.

Since I built time for meditation into my workweek, my capacity to shape the glimmer of an idea into a fully developed proposal has both expanded and become more efficient. My increased productivity speaks for itself about the benefits of meditation, and science backs up my experience. Researchers have found that people who meditate 30 minutes a day for eight weeks have improved focus, memory, and cognitive flexibility. Meditation triggers high-frequency brain waves associated with attention and perception: it feeds the wellspring of human creativity.

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