“They signified America”: Prague exhibition spotlights jeans, pre-1989

Photo: Ian Willoughby, Radio Prague International

It is well-known that jeans – a symbol of the West – were a highly sought-after commodity in the final decades of communism in Czechoslovakia. How did people manage to obtain them? And what imported brands were even available? I visited a new exhibition in Prague dedicated to all things denim, pre-1989.

On the top floor of the mid-1970s Kotva Department Store in Prague is where you will find the Retro Museum, which operators say has drawn over 50,000 visitors since opening just over a year ago.

Recently it acquired a new attraction in the form of an exhibition dedicated to jeans, a hard to get but greatly desired commodity in late communist Czechoslovakia.

See the rest here.

Author: Ian Willoughby