THE OFFICIAL ANNOUNCEMENT OF THE COMPETITION’S 3RD YEAR TOOK PLACE ON 9TH APRIL, AT THE ZENWORK PREMISES IN PRAGUE.
Text: Martin Charvát; Photo: Ondřej Drnec, M&M
The Agency of the Year is a competition for the best communication agency of the year, as well as for the best personalities in the field across several categories. Similar competitions have been organised in Czechia in various formats since 1998, mostly in cooperation with the Association of Communication Agencies. This tradition, however, was interrupted during the COVID-19 period. Three years ago, the industry magazine Marketing & Media revived it, and the competition has once again become a prestigious event in the advertising and marketing field.
The Agency of the Year is not a beauty contest – it’s based on hard data, professional research, and evaluations from both advertising clients and auditing companies. The final assessment of the submitted materials is always made by an expert jury, composed of the country’s top professionals in the field. Similar competitions take place in all countries with a developed free market, and serve several purposes.
Firstly, they highlight the good work of communication agencies and publicly showcase and recognize the best ones. This greatly benefits advertising clients, who can more easily navigate the market. But that’s not all – the competition also aims to help cultivate the entire advertising market and contribute to its transparency, ethics, and responsibility. At the same time, it wants to inspire all professionals in the field, as well as set the bar for ethical and professional creative communication. That’s why it includes categories like Responsible Agency, Best Place to Work, and Talent of the Year.
This year, for the first time, a “double” award occurred: Both main categories – Independent Agency of the Year and Agency of the Year – were won by the Czech agency Boomerang Communication! It surpassed all global giants and their Czech branches. Even in the speech of its co-owner Marek Slezák from the stage, the agency acknowledged its social responsibility and called on everyone in the industry to use their communication skills to support the right causes.
Congratulations to all the winners!
Agency of the Year 2025 award winners
AGENCY OF THE YEAR 2025 AWARD WINNERS
- Agency of the Year: Boomerang Communication
- Independent Agency of the Year: Boomerang Communication
- Best New Agency: Imminent
- Best Talent Development Activities: DDB Prague
- Best Place to Work: Proficio
- Clients’ Choice: McCann Prague
- Best Marketer: Marek Dvořák (Dr. Max)
- Talent of the Year: Vojtěch Vaník (DDB Prague)
- Creative Team of the Year: Vítězslav Štrobl and Aleš Brichta
- Account Team of the Year: Bára Divíšková and Michal Míka
- Strategist of the Year: Martin Svetlík (McCann Prague)
Martin Charvát has been working in advertising since 1994. He started at the Leo Burnett advertising network. Later on, as the Creative Director of the BBDO advertising network, he led projects in the EMEA region. He has collaborated on many Czech and global advertising campaigns. He founded the advertising agencies Konektor and Haze and currently leads the government communication project Digital Czechia. In this year’s Agency of the Year competition, he was the president of the jury for the Talent of the Year category.