“Good Morning Czechia” campaign invites public to stamp the country’s global brand

The Czech Ministry of Foreign Affairs has launched an initiative titled “Good Morning Czechia”, aiming to strengthen the country’s image abroad. In a public questionnaire, respondents are encouraged to share their opinions and stories of what makes Czechia unique.

Research conducted by the Ministry of Foreign Affairs shows “poor recognition” of Czechia internationally, with most positive associations relating to the country’s nature, cultural heritage, and beer tradition.

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Author: Xavier Amedeo Pallas