Diplomacy is not about winning arguments; it is about finding solutions that benefit everyone involved
H.E. Mr. Orlando Leite Ribeiro, Ambassador of Brazil
Text: Martina Hošková and M. Zisso; Photo: Archive
Can you tell us a bit about yourself?
I am a Brazilian career diplomat with more than three decades of experience in international relations. Throughout my career, I have had the privilege of serving Brazil in different parts of the world, working on issues ranging from trade and investment to political affairs, agriculture, and public diplomacy. Before coming to Prague, I served as Ambassador to Spain and Andorra.
I am also an economist by training, which has shaped my interest in international economics and sustainable development. Beyond diplomacy, I enjoy travelling, discovering different cultures, practicing sports, and meeting people. I believe that diplomacy is ultimately about people: building trust, creating opportunities, and bringing societies closer together.
What inspired you to pursue a career in diplomacy?
Growing up in a diplomatic family certainly influenced me. My grandfather, my uncle, and my father were all diplomats, so international affairs were often discussed around the dinner table. However, becoming a diplomat was ultimately my own choice.
I have always been fascinated by different cultures, languages, and history. Diplomacy offered the opportunity to combine these interests with public service. Representing Brazil abroad is not simply a profession –it is a privilege and a responsibility. Every day brings new challenges, and every country teaches us something new.
It has been almost a year since you arrived in Prague. Can you share some of your impressions?
The Czech Republic welcomed my wife Renata and me with remarkable warmth. My first impression was of a country that combines extraordinary historical heritage with impressive modernity.
Prague is undoubtedly one of Europe’s most beautiful capitals, but what impressed me even more was the professionalism and kindness of the Czech people. I have also been pleasantly surprised by the country’s innovative spirit, its vibrant economy, and its strong commitment to science, technology, and industrial excellence.
During this first year, I have had the opportunity to travel beyond Prague and meet government officials, business leaders, academics, and members of the Brazilian community.
These encounters have reinforced my conviction that our two countries have much more in common than geographical distance might suggest.
H.E. Mr. Orlando Leite Ribeiro, Ambassador of Brazil
What other countries have you served in?
Throughout my diplomatic career, I have served in Paraguay, twice in the United States – first at the Brazilian Government Trade Bureau in New York and later at the Embassy of Brazil in Washington, D.C. – then in Spain, where I was Ambassador to Spain and Andorra, and now in the Czech Republic.
In Brasília, I have also held several senior positions at Brazil’s Ministry of Foreign Affairs, and, more recently, served as Secretary for Trade and International Relations at the Ministry of Agriculture, a position equivalent to Vice Minister. In that role, I was responsible for promoting Brazil’s international agricultural agenda, expanding market access, strengthening trade relations, and attracting foreign investment.
Each assignment has been unique. Every country has its own character, and every position – whether abroad or in Brasília – has broadened my understanding of international relations and reinforced my conviction that diplomacy is ultimately about building trust, creating opportunities, and bringing people closer together.
How does being an ambassador fit into your lifestyle?
For diplomats, professional and personal lives are closely intertwined. Representing your country is not something you do only during office hours – it is a way of life.
My wife Renata plays an essential role in this journey. Together, we enjoy hosting people, promoting Brazilian culture, and building bridges between our countries.
We see diplomacy not only as negotiations between governments, but also as creating friendships and mutual understanding between societies.
With a diplomatic career of over 30 years, can you give a piece of advice to the next generation of ambassadors?
Never stop learning.
The world changes constantly, and diplomacy changes with it. Technical knowledge is important, but curiosity, empathy, and the ability to listen are even more valuable. Good diplomats should understand economics, politics, history, and technology – but above all, they should understand people.
I would also encourage young diplomats to remain optimistic.
Dialogue remains humanity’s best instrument for solving differences.
H.E. Mr. Orlando Leite Ribeiro, Ambassador of Brazil
What is the most difficult part of being an ambassador?
Perhaps the greatest challenge is balancing national interests with the need to build consensus.
Diplomacy is not about winning arguments; it is about finding solutions that benefit everyone involved. This requires patience, resilience, and the ability to understand different perspectives.
On a personal level, living far from family and constantly moving between countries also requires adaptation, but it is a small price to pay for such a rewarding career.
How do you like to spend your free time?
I enjoy staying active, and like playing sports whenever I can. One of my goals here in Prague is to find a good place to start playing padel again.
Renata and I also love travelling – not only to other countries but also within the countries where we live. We enjoy discovering smaller towns, learning about local history, experiencing different cultures, and, of course, trying the local cuisine. Those experiences often become some of our best memories.
At home, we enjoy unwinding together by watching a good TV series. We also spend a great deal of time with our two dogs, Maia, a Shetland Sheepdog, and Zara, a Golden Retriever. Whether it’s taking them for long walks or simply playing ball in the garden, they certainly keep us active – and entertained!
What is your strategy for promoting your country as a holiday destination for Czech people?
Brazil is much more than beautiful beaches and Carnival, although we are certainly proud of both.
I try to present Brazil as a country of continental dimensions, extraordinary biodiversity, cultural diversity, innovation, entrepreneurship, and business opportunities. Tourism is naturally an important part of that story, but so are science, education, renewable energy, agribusiness, aviation, technology, and culture.
Every cultural event, business meeting, academic exchange, or institutional visit contributes to presenting a richer and more complete image of Brazil.
H.E. Mr. Orlando Leite Ribeiro, Ambassador of Brazil and President Petr Pavel
What is the current status of Czech-Brazilian relations?
Our bilateral relationship is excellent, and has significant room for further growth.
Trade has expanded steadily – Czech companies are increasingly interested in Brazil, and Brazilian companies also see opportunities here. We already cooperate in areas such as defence, aviation, energy, science, education, and innovation, and I believe these partnerships will continue to deepen.
Beyond economics, our countries share important values, including democracy, respect for international law, and a commitment to peaceful dialogue. There is enormous potential to strengthen cooperation in many different fields.
This interview is done on the occasion of the National Day of Brazil. What are you wishing for your country? And for the Czech Republic?
For Brazil, I wish continued progress with social inclusion, sustainable economic growth, and greater opportunities for all Brazilians. Our country possesses extraordinary human talent and immense natural wealth, and I hope we continue transforming these assets into prosperity and wellbeing.
For the Czech Republic, I wish continued success, innovation, and prosperity. It is a country with a remarkable history and an impressive capacity to reinvent itself.
Above all, I wish that the friendship between Brazil and the Czech Republic continues to grow stronger. When two countries know each other better, they discover opportunities that neither had imagined before – and that is precisely what diplomacy is all about.