Pilsner Urquell Experience: Top Czech beer gets new Prague attraction

Photo: Ian Willoughby, Radio Prague International

Pilsner Urquell was created in Pilsen in the 1840s and is today the best known Czech beer around the world. Its producers Plzeňský Prazdroj run a fine museum in the West Bohemian city. Now, however, visitors to Prague can also learn a lot about the classic pale lager at the Pilsner Urquell Experience, which is intended to be analogous to the likes of the Guinness Storehouse in Dublin.

The new attraction is located on 3,000 square metres across three floors in a magnificent Art Nouveau building just off the bottom of Wenceslas Square.

Nick Penny is the general manager of Pilsner Urquell Experience, which is operated by his Original Experience Company in cooperation with Plzeňský Prazdroj. We meet at the entrance, just days after the opening of the attraction.

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Author: Ian Willoughby