“There’s something for everyone”: CzechTourism CEO on what country has to offer visitors

Photo: Ondřej Tomšů, Radio Prague Int.

After spending time abroad in both Shanghai and Brussels, František Reismüller, CEO of CzechTourism, is back in Prague working to promote Czechia as an attractive destination for tourists coming from abroad, and also internally for natives of the country. I spoke with him about how his experiences outside of Czechia prepared him for his role as CEO, and what he is hoping to accomplish for the tourism industry of the country.

You’re based in Prague now, but I saw that previously you were the head of CzechTourism in Shanghai. Tell me about that.

“I should start by saying that I graduated from a Chinese studies program, so I’ve always had a special relationship with China. I previously worked for a Chinese tour operator here in Prague, and then I applied for the position of Director of CzechTourism in Shanghai – I basically established the office there. I spent four years there promoting the Czech Republic to potential Chinese tourists. To this day, I still call Shanghai my second home, and I love it and love China.”

See the rest here.

Author: Amelia Mola-Schmidt