AuthorMartin Hladík

Global warming : A threat to the wine industry

History of wine Museum in Bordeaux

Issues related to global warming are of great importance in the wine industry. In Europe, and France in particular, tens of thousands of hectares of vineyards may become unusable in the medium term, something which would have significant negative economic and social effects. So are we moving towards an unavoidable revolution in methods of growing, customs and even the very taste of wine itself? Grapevines have already experienced warming climates during the Roman Empire and Middle Ages, but the situation today is different. The global warming we are living through is anthropogenic (i.e. man- made) and is much quicker than previous such periods. There are fears in some areas that their grapevines will not be able to adjust to the new conditions. A number of large winemakers across the world are even preparing to move: Californian winemakers are moving to Oregon, Washington and British Columbia. Australia in the Southern Hemisphere is moving its vineyards south to Tasmania, while in Europe there has been a huge boom in vineyards in Great Britain, where there had been no winemakers for fifty years. There are currently four hundred vineyards in England and there are even attempts currently underway to plant vines in Scotland. Vineyards are growing up everywhere, even in places such as Poland.

The temperature in France has increased at a higher rate than the global average. There are real concerns that vineyards containing specific varieties used to a different climate and where the rootstocks are 30-60 years old may not be able to withstand the temperature shock. Climatologist Hervé Le Treut says that Aquitaine is one of France’s regions in which the warming may be strongest. In the champagne region of Reims, the average temperature increased between 1950 and 2006 twice as much as in the rest of France. In some Burgundy wine regions, the average minimum temperature in the 35 days before harvest increased by almost 4 °C between 1973 and 2005.

Vineyards at Chateau Cheval Blanc, Saint Emilion, France

Large winemakers are well aware of global warming, but small growers are less conscious of it, something of a trend because they sometimes confuse climate and weather and do not study bio-geophysical cycles in the way large growers do. They may well think that everything will get back to how it used to be and that nature will somehow sort itself out. One can still hear assertions such as: “The warmer, the better.” But that is only true to a certain extent. Currently, the climate is optimal in the Bordeaux region, and also in many regions of Italy. We can expect more frequent excellent vintages, but also smaller harvests since high temperatures go hand in hand with frequent very destructive storms and hail such as those which destroyed harvests this year and last year in many places. New varieties are now being tested out in Bordeaux and Champagne because these are amongst the regions most affected by global warming.

Global warming also results in sea-level rises as a result of icebergs melting, and also a rising water table, something which may have a serious impact on regions such as Médoc where vineyards are just a few metres above the sea and may become contaminated by brackish water. The presence of salt in the water prevents the vine from growing. The growth in average air temperature is also conducive to many types of pest, such as grapevine moths (Lobesia botrana) and cochylus, but even harmless insects may come to carry diseases such as flavescence dorée. Pests which thrive in tropical and dry areas are migrating north, often faster than had been expected. Some kinds of caterpillar have already moved north ten years earlier than had been anticipated.

Champagne, Villedomange, Chateau Bergeronneau, September 2016

Vines’ current poor resistance is partially a result of a lack of biological diversity. About 80% of French vineyards grow just fifteen varieties. There is much less diversity now than there was at the time of the Great French Wine Blight when dozens of local grape varieties were grown over small areas. In the event of disease, this is a great risk. Corsica serves as a model here, where growers are returning to original varieties already adapted to the soil. The vines here will probably have to be watered more, or the vines moved to higher elevations, but it appears that Corsica may be the region least affected by warming within the whole of the Mediterranean basin. Agricultural methods will likely also have to be changed, with growers intervening much less. Winemakers who persistently treat their vines, sometimes even just a few dozen metres from villages, are not behaving responsibly.

The question for the future, however, is not “What wine are we going to be drinking?” but rather: “What wine will we want to drink?” Rising temperatures increase the amount of sugar in the grape juice, thus also increasing alcohol content. This may impact on the balance between tannins, sugars, acidity and salt. If we can accept that wine will change, then hope remains, because new technologies can help us grow vines. Grape vines and wine have a bright future ahead of them, at least in the coming decades. The future of viticulture is not in doubt either, as long as we want and know how to adjust.

So the message for wine lovers is: “All is not lost”.

Author: Ing. Arch. Iva Drebitko

Photos: author’s archives

Sources: Valéry Laramée de Tanneberg, Yves Leers, Bernard Noblet, Aubert de Villaine

Immigrants are needed, let’s resist the politics of fear

Uncertainty and instability unfortunately seem to be the words which most accurately describe the current state of the world. Populism is spreading as a growing number of alarmist politicians appear willing to tout almost any unsubstantiated claims in a bid to win votes, preying on the ill-informed.

Dark skies are gathering across former communist countries from the Baltics across Central Europe down to the Balkans as exploitative politicians blame all manner of domestic woes on immigration. This is fueling xenophobia which is arguably the biggest enemy of sustainable development.

The irony is that there is almost no immigration to these countries. The plain fact is that an astonishing 15 million people have left the Baltics, Central and Eastern Europe since the collapse of communism in the late eighties. This translates to an incredible 10 percent drop in the Czech population in just 25 years.

Since joining the European Union 13 years ago, the Czech Republic has become the richest country in this part of the world, with a higher living standard than older members Portugal and Greece and the lowest unemployment in the 28-member bloc. Slovakia has also blossomed. Families travel freely, students study abroad, and businesses thrive by exporting to other EU countries and beyond.

And yet much of the rhetoric of this year’s Czech election touts the myth that mass immigration is threatening to damage our economy. We’re hearing calls for the EU to set up immigrant detention centers and for NATO to seal the bloc’s borders to keep out immigrants.

Amid this groundswell of alarmism, it may therefore come as a shock to read why the Czech Republic, and the rest of Europe, really needs more immigrants.

If we are to maintain social benefits, the countries of the EU are going to require more workers. No place in the world has an older population than Europe. The Czech Republic’s median age is now 40.3 making this nation unsustainably old. And with fertility rates expected to hit zero by the next decade, surely the only way to combat the challenge of elderly poverty and maintain living standards is to increase immigration.

Maybe it’s easier to call it a humanitarian crisis. This way, the likes of the more enlightened politicians like Angela Merkel are able to convince apolitical voters that supporting migrants is a kind thing to do. Certainly, there is an ethical argument for helping wretched people fleeing from failed states like Libya and Syria.

But there’s also a compellingly strong mathematical argument, with the truth being far more complicated that some soothsayers would have us believe. Despite the fear mongering, the Czech and Slovak Republics haven’t taken any immigrants since the refugee crisis started. So, as our populations continue to age and shrink, from where are the people needed to fill the jobs to fuel our economy going to come?

The intelligent debate about immigration is about lackluster income growth among low to medium-skilled Europeans, and how to absorb the new wave of immigrants from poor countries, who are needed to make up for our near-zero fertility rates now and in the future.

The much-heralded world population growth towards 2050 and beyond is occurring only because of the least developed regions on Earth, namely Africa. Many human rights organizations will point out how poor countries in Africa, like Ethiopia and the Congo, are taking in more refugees than the whole of Europe. That’s because we are making it hard, if not impossible for them to get in, and so refugees are basically walking across African borders with everything they own on their backs. It only the lucky ones that make it to Europe.

But in our neck of the woods, if we don’t have enough working-aged people paying taxes, there will be insufficient money to pay for social security. Either taxes must go higher to make up for that, or we will need to find a way to expand our tax base.

The mathematics points to the fact that we need all the young it can get. The demographic picture for Europe, meanwhile, with an average age of 42.7, is not looking good. Immigration is surely an important part of the solution.

Multiculturalism doesn’t have to undermine our society, it can enrich it. In spite of coming from such a different culture, the Vietnamese have certainly been successful in integrating into our communities. They have contributed hugely across many walks of Czech life. We are actively encouraging foreign companies to invest in our countries which represents the lifeblood of our economic growth.

As mature nations in the free world, we must live up to our responsibilities as global citizens in offering refuge to those in need, not only because of a moral duty, but also because it is imperative for our prosperity.

If we want a sustainable future for the Czech and Slovak Republics, it’s important that we consider the facts with cool heads. Of course, it is important for all immigrants to respect our cultures and our laws. But we cannot allow populist dogma and scaremongering to falsely persuade the public that immigration is dangerous.

On the contrary, for our economies to flourish, it needs to be understood that controlled immigration can be a major asset to our nations, and not to listen the populist rhetoric, look at the facts and do the arithmetic. Diminished birthrates and no immigration doesn’t add up.

We cannot forget that during the dark days of communism, more than a million Czechs and Slovaks were welcomed by Western countries who were willing to offer them safe havens. Those immigrants made significant contributions to their host nations which have been enriched by their presence. Now it’s our turn to welcome people in need, for which we will truly benefit.

For the sake of our moral and economic wellbeing, let’s not permit the politics of fear to prevail.

By Jonathan Wootliff

International Energy Club 2017: Experts discuss current challenges in the energy field in Ostrava

Participants in the IEC international conference discuss European grants and smog, the future of power engineering and smart transport solutions

Representatives of the largest energy companies met up in Ostrava with leading civil service representatives as part of the eighth meeting of the International Energy Club (IEC). The specialist conference entitled Fresh Air in Energetics in the Czech Republic and the EU looked at issues related to the current state of the energy industry and linking it up effectively to the environment.

A total of ten speakers held talks. Jan Kříž, Deputy Minister for managing EU funds, financial and voluntary tools at the Ministry of the Environment, gave a talk on investing in better air, while Martin Herrmann, Chairman of the Board of Directors, innogy Czech Republic, looked at the environment as a factor in customer decision-making.

Vladimír Outrata, Chair of the Board at the Energy Regulatory Office, looked at the future of energy from the regulator’s perspective. Libor Witassek, Chairman of the Board & CEO, VÍTKOVICE, a.s., spoke about the use of hydrogen in transport, while Governor of the Moravian-Silesian Region, Ivo Vondrák, discussed smart solutions for the Moravian-Silesian Region’s energy concept.

Jan Zaplatílek, Director of the Gas and Liquid Fuels Department at the Ministry of Industry and Trade, Pavel Šolc, Member of the Board of Directors of ČEZ Distribuce, Jiří Feist, Executive Director for Strategy at EP Power Europe, and Tomáš Hüner, Director of the Energy Management Division at Siemens, also took full advantage of the space for discussion.

The event also included an extensive additional programme. This included the official opening of the new innogy Czech Republic exhibition in the Science and Technology Centre, Vítkovice mining region. Guests also had the opportunity to visit the IT4Innovations Supercomputing Centre and take a guided tour of the most powerful supercomputer in the Czech Republic and related high technologies.

65 representatives of 45 companies and specialist associations took part in IEC 2017. This year’s conference was supported by the Ministry of Industry and Trade, the Ministry of the Environment, the Moravian-Silesian Region and the European Parliament. The event’s traditional patrons are Vítkovice Machinery Group and innogy Czech Republic. The conference’s partners included Energetický a průmyslový holding, E.ON Group, ČEZ Group, Siemens, TELE DATA CONTROL and the European Conservatives and Reformists Group.

Lions Club Prague Bohemia Ambassador

Guest of Honor: Ing. Petr Jan Kalaš, Chief Adviser to the Minister of the Environment

Topic: Global trends of development – threat or opportunity?

Tribute to H.E. Souriya Otmani, Ambassador of Morocco

H.E. Souriya Otmani, Ambassador of His Majesty the King of Morocco to the Czech Republic received a Special Award of the Municipal District of Prague 6 for a Foreign Personality.

The awarding ceremony took place Friday September 8th, 2017, within the premises of the Prague International Hotel, in presence of Ondřej Kolář, Mayor of Prague 6, all the members of the Prague 6 City Council and many Ambassadors, guests and Prague 6 citizens.

At another occasion H.E. Souriya Otmani has been granted the silver medal of merit „in recognition for her achievements in furthering the relationship between the Czech Republic and the Kingdom of Morocco„ from Lubomír Zaorálek, Minister of Foreign Affairs of the Czech Republic.

Viva Mexico!

On September 15th, the Embassy of Mexico celebrated the 207th Anniversary of the Independence Movement at the Hilton Hotel Prague.

During the emotive ceremony, attended by public Officials, members of the diplomatic corps, entrepreneurs, academics, artists and Mexican citizens in Czech Rep listened the words expressed by the Ambassador of Mexico, Leonora Rueda and the guest of honour the Deputy Minister of Foreign Affairs, Martin Tlapa, after the anthems beautifully performed by the Mariachi de Praga and the Czech Chorus Radost.

SAP FORUM Professional day 2017

On September 7th, SAP Czech Republic held the second part of this year’s SAP Forum conference, which was dedicated to practical examples of the impact of digital transformation on business processes and company management. The number of guests was notable – more than 700 participants , most of whom were customers and partners, arrived to the Clarion Congress Hotel Prague. Customer panel discussions, practical segments with live showcases and stands with interactive demos built from Lego kits were among the highlights of the program. A workshop about the SAP Cloud Platform that was organized by the participants of the InnovMatch start-up competition was also part of the conference.

Vladimír Kvaš & Jiří Sven Svěrák

 

“We’re setting up an international start-up corporation”

 

Jiri Sven Sverak, Regional Director Germany & Austria, left, and Vladimír Kvaš, CEO and co-founder of G2 server CZ s.r.o.

The energy and enthusiasm shown by Vladimír Kvaš and Jiří Svěrák during this interview in which they shared G2 server’s vision were like a wave of refreshment in a repressively hot Prague. Although they are different in terms of age, professional experience and education, they are as one in terms of company expansion and cloud services provision.

Vladimír Kvaš jointly founded the company at the age of 20 after lasting exactly one semester at university. Jiří Svěrák obtained an MBA at LIGS University and is an experienced corporate player. After a career in corporations such as Aliatel, Hewlett-Packard and DellEMC, he transferred this June to G2 in order to boost the company within Western markets.

G2 server was founded in 2004 and is today one of the largest cloud services providers. A turnover of around 400 million CZK is predicted in 2017, with employee numbers of 40.

The company has a subsidiary in the United Kingdom, and in autumn 2017 it is planning to expand into the Western Europe region. In September, Ondřej Vlach will boost the company’s position with his experience within VEEAM, and his task will be to expand the company within Poland and the Baltic region. But G2’s regional growth is far from ending there. Other key markets being looked at include Spain, Portugal and Russia of course. The new G2 team is breezing its way to meeting its vision of, “Becoming the Number One cloud services provider in Europe”, and for those who fly you might say at jet stream level.

Our interview did not focus just on expansion, but also the importance of building up a solid company culture, learning from your mistakes and debunking the myth that the perspectives and position of a corporation and a medium-sized enterprise are necessarily fundamentally different.

Jiří, you’ve come to G2 server after a successful career in a number of multinational corporations, and your job is to build up a new one. So as Director for Germany and Austria you’re launching the big expansion.

We want to be a large business provider based on strong distribution and work with our partner network. It is our partners for whom we want to help build their business, and we then aim to replicate this successful model in other countries. My role is to build up company headquarters in Germany, Austria and Switzerland. We realised during planning that the logical next step is to carry out a similar step in the Benelux countries and in Liechtenstein. And then at a stroke we’ve created the Western Europe region, common within corporations. Ondřej Vlach, who is a specialist in back up, a key field for our customers, has Poland and the Baltics under his management. 2017 really is a landmark year for G2, transforming from a company mainly operating within the Czecho-Slovak and British markets into one operating Europe-wide and present within key markets.

It is said of corporations and SMEs that they operate in very different worlds, often almost impenetrable. You two, however, have known each other for some time and you have already worked together successfully on many projects.

Jiří: We met seven years ago when I was working for HP. Vladimír was our customer. I’m glad that G2’s successful cloud history began on HP technologies.

Vladimír: I’m going back to 2004 when the company began. After its first year and the first million made, I had a great feeling. We’d become ‘millionaires’! At that time we were focused on low-volume services in the IT field. Over time, we began to focus on the enterprise segment, which also required the use of appropriate technologies and it was HP which supported us.

It sounds almost like a fairytale. Jiří Svěrák is known for his business and networking skills and human approach to business, but was the meeting between an enthusiastic young man and the corporate world really so smooth, dare I say idyllic?

Jiří: It was for me. I was trying to find new customer segments with my team, and the cloud was new, even for us in corporations. From today’s perspective, you might think this field is well-known; we even back up our telephones in the cloud, but at that time it really was a new approach and we had no prior experience. At HP, we had dealt with the problem in terms of hardware, and it seemed to us that companies involved in hosting could be suitable customers. The fact that we are sitting at the same table today shows that we weren’t wrong. I got a list of 200 companies; 190 were really small, and of the 10 potential customers G2 proved to be the most interesting.

Vladimír: I can remember that Jiří’s colleague brought our first enterprise server by taxi; he was carrying it in his arms and it was a demo. He assured the worried salesman that we really would pay for it.

Jiří: Yes; I taught all salespeople that sales mean nothing when only invoiced and you have to wait for the money in your account. Young flexible teams can be found even in large corporations.

Vladimír, when you went to HP as a customer for G2, did you notice the difference of the corporate world, or did you tell yourself that even HP began as a company in a garage?

I’ve even been personally to look at that garage. You’re right, it was a meeting with a different world. I admit that there was a period when we despised HP as a company. We had been buying cheap Chinese servers and we couldn’t understand how someone could sell the same technology for two to three times the price. A number of previous meetings where HP had tried to acquire us as a customer had broken down over the price. In the end, we came to realise that although they were a little more expensive, their quality was in a different league, and that offset the price of many Chinese servers. HP employees who came to G2 regularly heard a talk on how “that corporation doesn’t know how to make sales effectively” and is too expensive.

Younger people giving their experience to older people, or David to Goliath, is a trend of today. What did G2 realise about itself through collaborating with HP?

Vladimír: I’d describe it as literally a meeting of two worlds. After five years of doing business, I was 25 already and I thought I’d experienced it all… (laughs) I was convinced that we were brilliant. I looked at everything from the perspective of a small enterprise, which can equal the world at an enterprise level. But growth and revenues in this segment were limited; customers were unwilling to pay for the quality provided yet expected 110% guarantees. In 2010, we said that we no longer wanted to work for customers who want cheap Chinese servers. I wanted to work for customers who appreciated quality and were also willing to pay for it. In 2010, we undertook a kind of company restart and we cancelled contracts with almost half our customers. Targeting the enterprise segment brought us year-on-year growth of almost a hundred percent, a figure which had previously been ten percent. From a turnover of fifteen million CZK, we have reached an expected four hundred million in 2017.

Let’s go back to the beginnings of doing business. Vladimír, you started doing business right after secondary school at a time which wasn’t as favourable to young entrepreneurs as it is today. In 2004, corporations offered not just premium salaries, but also security, benefits, career growth…

Both my parents were entrepreneurs; they worked hard and from childhood I had had the opportunity to watch them. From secondary school, I wanted to be an entrepreneur, to found and manage a company. I endured just one semester at university. With hindsight, I have realised that this wasn’t entirely a great idea. I don’t mean you can’t do business at twenty, but a young age can put you at a disadvantage in negotiations with senior colleagues from the corporate world. At twenty, you basically look like a child. I spent a lot of time thinking about how to look older.

Jiří, were you never attracted to running your own business?

I did try it. Following a brief experience as an entrepreneur in the educational books field, I came to the opinion that my opportunity to grow and meet with large customers and do big deals was limited. I joined Aliatel, where I was responsible for large customers including the Czech National Bank. Suddenly, my partners were two generations older than me. I also began thinking about how to look older at that time. Eventually, I acquired not just business, but also management experience and I subsequently joined HP, which at that time was one of the largest corporations in the Czech Republic. To begin with, I wasn’t sure whether they would succeed and I hoped I could last there at least a year. I was responsible for small customers, so the shock from moving to a corporation wasn’t so large for me. Within the small customers segment, we managed to grow from nothing to 20 million dollars, so acquiring great renown. After eight years, I left HP, having been offered the opportunity to work as EMC Country Manager for the Czech Republic and Slovakia. Three years passed and following the merger with Dell I decided to move outside of the current corporation world and help to build up a new corporation.

Doubts in a corporation are a bit different to those in a small or medium-sized company. Vladimír; can the owner of a medium-sized company afford to have doubts?

Definitely. I can’t say everything I have done has been absolutely the right thing. I still learn from my mistakes, but after 13 years in business their percentage is smaller. You have to learn from every mistake you make, even if that does sound like a cliché. I made a lot of mistakes at the beginning in regards to recruitment or my little experience managing people. Suddenly I had to become an expert in managing people instead of an expert in IT, and I had to focus on managing them, motivating them, and also shaping the work environment so that they were satisfied and had reasons to remain in the company for the long-term.

Jiří, what made you decide in the end to move to G2?

I was enthused by the opportunity for expansion, to build something from scratch and to establish completely new relations within an international environment. I’m really looking forward to the opportunities and new encounters in Austria, Switzerland, Belgium… and I’m looking forward to building G2 into a corporation.

The word corporation, however, does not have positive connotations for many people today.

Vladimír: We want to build up a start-up corporation.

Jiří: Let’s define what that word actually means. For me personally, corporation doesn’t have a negative meaning. We’re going to build a company which will operate Europe-wide, and in future globally. If we’re going to have many times more people, then we’re also going to need certain processes to manage them. If we’re going to have tools, then these need to be described. Almost nobody in any role can avoid Excel and making tables these days. So it’s about the corporation’s company culture. And I trust that we will preserve our company culture, which is creative, enjoyable and in a certain sense homely. The environment will be more corporate in terms of the nature of communication with various nationalities, customers, employees, partners and distributors and that will require certain rules. But we do still want to build a corporation with a human face.

Let’s look specifically at people; we are always hearing in the Czech Republic about the lack of IT specialists. How can you acquire them, and how can you keep them?

Vladimír: I’d like to say that I think this frequent discourse on the labour market is not a good idea. The fact that there are no people available on the market gives the impression that there might be qualified people sitting somewhere at a job centre, waiting for the right position. And today really is not the right time for recruiting people through internet advertising as many incorrectly believe. Today it is important to focus on HR marketing and show using specific examples in practice that despite rapid growth, the company is able to maintain its start-up spirit and keep up its distinct company culture and company spirit. And rapid growth also attracts many talented people.

What makes your company spirit different?

Vladimír: Even choosing your environment is key; we don’t want to be in a greenhouse like many other companies. We have a large terrace where we hold parties. On hot summer days ice-cream is available, while during flu epidemics in winter we have tea with honey and lemon available, along with throat pastilles and cold medicines. We endeavour to ensure people are truly happy here. Every day they can enjoy pre-sliced fruit. It is our experience that if you only keep fruit stored away then it goes bad. We also offer healthy breakfasts. These might seem to be trifles; the cost of one ice-cream is negligible, but employees appreciate that the company tries more than is common in other companies where the first coffee is free of charge and any more have to be paid for.

I’m really surprised that neither of you are complaining about the young generation and their volatility or poor loyalty.

Vladimír: I think our particular company culture means we have a very low staff turnover. Our first colleague is leaving after five years, and only to grow their professional profile. It’s not just about salaries; people here don’t feel like they’re at work, but rather in a team of clever and friendly people. It all begins with recruitment, when you ensure nobody comes into your team who would spoil that culture. We recruit people on a similar wavelength with the same values. And then they are happy to remain with us and apply to us directly. We can choose.

Jiří: I think talent management is key here. And I’m really looking forward to building this agenda and developing it in different countries. And we really watch out for well poisoners. We will be very careful in our new countries to ensure the managers of each of our subsidiaries are right for the company. Recruitment under pressure won’t pay dividends. I am convinced that you can always find suitable people; we just have to reach them. And we have something to offer.

Vladimír: The fact that a strong and specific company culture can attract the right people was confirmed during our expansion to Slovakia.

G2 started with the cloud, so can you tell me what is beyond the clouds?

Jiří: The cloud is a major topic, but there are many types of cloud… You can have photographs or the basic operations of a company in the cloud; you can also develop your start-up in the cloud. At the moment, we are focusing on traditional infrastructure, but other new platforms are coming. Applications are developing quickly, and as such businesses won’t keep a single environment along with expensive experts on operation and maintenance, but will instead want to have a simple functional environment for their further business.

Vladimír: In the American market, the cloud is divided into infrastructure, platform and software. Today we are focusing on infrastructure, but there is a lot of space for growth. As yet, the markets in Eastern Europe are not ready for the next phase. The Czech Republic is ready for platforms. Customers are different too, and that’s a great challenge for us. As Jiří implied, growth is far from being just limited geographically.

Guys, here’s to your further excellent cloud navigation!

Good luck on behalf of Czech and Slovak Leaders editors from Linda Štucbartová.

 


Vladimir Kvaš, Chief Executive Office of G2 server has co-founded the entire company in 2004. Vladimir is responsible for company’s vision, mission and strategy leadership as well for legal offices and datacenter expansion across regions. G2 server has been already marked as fastest growing cloud provider on Czech and Slovak market. Vladimir has built up a functional executive structure of directors to enable company’s business boom in Germany, Austria, Switzerland, Belgium, Netherlands, Poland, Hungary and Baltics.

Jiri Sven Svěrák, Regional Director of G2 server for Germany, Austria, Switzerland, Belgium, Luxembourg and Lichtenstein has joined the company in June 2017. His mission is to execute the business expansion to above mentioned countries  and establish functional operations and business. Jiri has more than 15 years of corporate experiences from service providers segment and IT vendors as well. Jiri joined from General Manager role form Dell EMC and he worked on several managing roles at Hewlett-Packard before.

Zdeněk Zajíček

 

“We can overtake even Estonia in digitalisation”

 

Zdeněk Zajíček, President of ICT UNIE

My interview with Zdeněk Zajíček ran a little late. He is known to the public mainly as the father of “Czech Point”, a member of parliament and Deputy Interior Minister. A detailed overview of his career, however, can serve as an excursion into history and an illustrative example of how the transformation of the Czech Republic turned out. He claims himself that opportunity has always found him. I think in his case “Fortune favours the prepared” is a better description. See for yourself: over four years at the beginning of the 1990s, he gained experience at the city prosecutor’s office, the National Property Management Ministry, and the Land Fund. He also took his Law examinations, so during his career he smoothly transferred three times between work in politics, in the civil service and in the private sector. He was elected to the Czech Parliament’s Chamber of Deputies for the Civic Democratic Party (Občanská demokratická strana – ODS) in 1996. At the turn of the millennium, he moved to the City of Prague Council, where he began to create the foundations for Czech Point with his team. He was working in Prague Council during the flood and the period following it, which was exactly 15 years before our interview. Then from 2003 he worked for the Central Bohemian Region as a healthcare and hospital transformation advisor. Since 2006 he has successively held the roles of Deputy Interior Minister, Deputy Justice Minister, and Deputy Finance Minister.

In 2013, he left politics for the bar and to work in education. His wife owns and runs the private International and Public Relations Grammar School in Prague. Zdeněk Zajíček spoke of his wife with admiration and appreciation, and has helped her in running the school, and this personally lefta good impression on me. He didn’t stay away from public affairs for long, having headed ICT UNIE since 2016.I don’t know whether you believe in synchronicity, but before my interview with the main proponent of civil service computerisation, I had the opportunity to see how digitalisation and data sharing is getting on in the country. The day before the interview, I had forgotten to move my public transport season ticket from one handbag to the other. I was rather annoyed at having to submit the original to the transport company’s headquarters during its inconvenient opening hours, despite the factI have a year’s season ticket with a number issued to my name and the ticket inspector saw my ID. On the day of the interview, I went to the doctor where I had to show my health insurance card and state ID card. It might seema tri e. But why should I when the state already has all this information? Zdeněk Zajíček and his team have calculated that the public can hold up to 260 various ID cards issued by various institutions. It is unfortunate that although the Czech Republic has one of the best registries, it is unable to use it effectively. On the day of the interview, Estonia announced its plan to implement its own, state-sanctioned cryptocurrency, the Estcoin. Zdeněk Zajíček came to the interview with a 202020 badge on his lapel, and he proudly declared that as far as digitalisation is concerned, the Czech Republic has a number of projects running which could even overtake Estonia’s proverbial digitalisation.

Mr President, during your career you’ve been in politics, the civil service and the private sector. What moments in your career have influenced you most?

I graduated in Law in 1991, and I linked my career path with the state and its reform. My first position at the city prosecutor’s office where I learnt about criminal law influenced me a lot. I considered a career as a prosecutor then. I still have great respect for criminal law, especially its clarity, structure and intelligibility. As a fresh young legal graduate, I was then invited to the Ministry for Privatisation where I looked after agricultural privatisation, so I learnt not just about the transformation laws, but also the issue of restitution. This was shortly followed by a role within Land Fund management, where I was in charge of legal matters. After four years, I felt tired, left the civil service, did my bar examinations and became a professional lawyer from January 1996. I wanted to exploit my knowledge of criminal law and now transformation law at the bar. However, I got the offer of running for parliament’s Chamber of Deputies. From an unelectable 11th position, I was eventually voted in. The next focus and challenge in my career involved the opportunity to create legislation. I became a member of the Constitutional and Legal Affairs Committee for the civil service and the environment. As such, I was building on my prior positions and I learnt about the creation and preparation of laws and how fundamentally their creation affects their application in practice. I endeavoured to promote my opinions, but I was just one voice in 200. I left in 1998 and returned to the bar. Following the snap election and the “Sarajevo Assassination”, the political situation was in turbulence. For me, it was a disappointment, I felt somewhat disillusioned and I went back to the bar. That lasted just under two years.

It wasn’t long before you got another offer. You worked for Prague Council from 1999, where you also experienced the flood, whose 15th anniversary we are now commemorating. Looking back, the fact that nobody lost their lives in a flood of such size in Prague seems little appreciated. How do you look back on that time?

I was born in Prague, so working for the council was a great challenge for me to take on. At that time, the council had almost 2000 employees, so in terms of size it was comparable to the largest ministries. Personally, I think my time at the council was one of the most enjoyable for me. I really enjoyed working with people. It was at that time that I had the opportunity to reconstruct the council, give it a different structure, and create clear barriers between political and official representatives. In local administration, you are much closer to the people; every decision made is seen by the people within just weeks or months. That’s a big difference compared to my previous legislative role, where the period between adoption of a law, its acceptance by the public and its actual impact is measured in years. The period of the flood was also almost the culmination of my work in the council. I was part of the crisis team and I was able to learn more about myself and test out my stamina, while also getting to know my colleagues better. I didn’t sleep for three days; we set out to protect first peoples’ lives and then property. For the general public, public servants may seem indecisive, operating within a certain civil service elite and using worn out methods. But this crisis period showed these people were absolutely exceptional, they took on responsibility, made risks and sacrificed their everyday need for sleep and food to protect the city. I realised how important it was not to cave in to first impressions when someone at a counter or office may appear unapproachable. Many of these people are of much greater value than we are capable of recognising.

You are known for claiming that the state can provide certain services online like private entities. It was during your time at the council that the foundations for Czech Point were being set up. What led you to implement it?

Our team was already working on computerisation, but you should take into account it was 1999 and the internet and its accessibility was nowhere near as widespread as it is today. I always looked at my projects from a user perspective. It seemed perverse that if I lived in Stodůlky and worked in Letňany then I would have to take a day off to arrange planning permission, applying at my place of residence. At that time, and still to this day, there are vehicles which travel between different authorities carrying internal post. So why couldn’t they take post to the public too? So the idea of a single point for submitting and receiving documents came at the council. The next project we implemented was the first register of contracts in electronic form, which allowed an overview of contracts the city had concluded to be viewed. Although this is something which crops up before every election, the option for such checks was already there in 2000.

Czech Point was implemented when you were Deputy Interior Minister. I was surprised that the whole project was launched in just seven months; in the civil service most projects take years, or even whole parliamentary terms.

It’s about the desire, the will, to change something and the energy invested in the project. Find allies and guarantee security. We managed to implement this ground-breaking idea and unique service, including system delivery, legislative changes and the training of public servants beginning 4 September 2006 when I took up the role until 28 March 2007, when the first document was issued on Teachers’ Day in Prague 13. Over subsequent years, the service has expanded not just to almost all authorities, but also to Czech Post and bank branches, and notarial and law offices. We managed to achieve something which had until then been unthinkable. Forget long queues, special forms and the stamps you needed to get the original Criminal Record Check in Pankrác, Prague. Now, you can also get Property Register extracts or the popular extract from a driver’s points register. It was fascinating to see how different authorities were afraid to share their previously exclusive powers, afraid of an abuse of the system which never occurred. And today we have moved from a physical Czech Point to a virtual Czech Point, and you can now apply for an extract using “Czech Point at home”, and it will arrive in your data mailbox.

Your next project was data mailboxes, although these have not achieved the same popularity as Czech Point did.

Unfortunately, this system was the subject of political dispute and initially had a bad name, and users were frightened off . The system doesn’t deserve that; it is one of the most accomplished systems for state- guaranteed delivery not just in Europe, but in the world. Many countries are jealous of us. Data mailboxes have great potential for an expanded use between companies, but there is no will to support the system. It is the same story for the Basic Registers system, based on the principle that the state provides its data just once and the institution shares it. The system is fully functional again, but it isn’t used. As such, the state and its institutions continue to annoy citizens unnecessarily. The state could share this data further with commercial institutions, naturally with the citizen’s consent.

In 2013, you left for the private sector and you abandoned continuing digitalisation. After an almost three-year break in the education system, you were again persuaded to return to the world of ICT at the head of ICT UNIE. Now you are working on a revolutionary project again.

It is to our own detriment when we look at IT negatively and we don’t exploit the opportunities this sector offers. Nine out of ten ICT projects have succeeded. In 2008, the Czech Republic was assessed as in 25th place in the world in e-government, but in 2016 we were in 50th place. Originally, our ambition was to be in the top five. Since joining ICT UNIE, I’ve come up with the 202020 in national colours project. My objective was to return to the top twenty. Not by evolution, but by revolution. Let’s forget about petty disputes, criminal complaints and political division. We’ve begun to bring various entities together under the 202020 brand. We’re endeavouring to provide positive information about e-government; we’ve had enough of critics and frustration. We’ve got support in the Chamber of Deputies and in the Senate, and we’ve even found it in the government. We’re also endeavouring to prepare new projects for the future government. ICT UNIE is a collective member of the Chamber of Commerce. My colleague Tomáš Vrbík, whom I know from my previous work, and I have put together the PES “Právní elektronický systém pro podnikatele” (Legal Electronic System for Entrepreneurs) project. I came to realise that today nobody really knows what their obligations are. Over the last 25 years, law has expanded hugely and not even lawyers, civil servants, judges or MPs have a comprehensive knowledge of it, never mind entrepreneurs themselves. That is perverse. Entrepreneurs should be doing business, not studying law in the evenings so they know what their obligations are in carrying out their business. We want to create an accessible overview of obligations on the internet, based either on individual laws or fields of business, according to your current situation in life. You could enter road transport and you’d get an overview of all laws and standards. And it’ll work the same way if you want to run a fast food stand. The appropriate law is ready now. And not even Estonia has this kind of law. We have the opportunity to be the first in the world.

 

By Linda Štucbartová

 


The Information Technology and Telecommunication Association (ICT UNIE – ICTU) is a professional association of companies in the information technology and electronic communication fields, as well as other business and educational entities whose objective is to increase the awareness of the importance of adopting and making use of modern information technology in our society, including creating the optimal conditions for developing public electronic communication networks in the Czech Republic as an essential condition for establishing an information society. ICTU has over 70 members. ICT UNIE’s mission is to be a respected professional organisation in the ICT industry which removes barriers which slow down the development of information and communication technologies in order to benefit consumers. We want to be a partner and opponent to the Czech Republic government in projects promoting a movement towards a European information society and a government and civil service working effectively for its citizens and the business sector.

D.C. Blues

“Our embassy organizes approximately 150 cultural events per year.”

Indira Gumarova

I consider myself a New Yorker. That is where I lived for more than a decade before I moved to Prague. And as New Yorkers do, I have spent very little time in Washington, DC. With the exception of touring museums andmonuments and meeting the President there seemed actually no reason to visit the place. Finally, I arrived to DC to live there for a couple of years. Now was the time to see all the museums, monuments and the President. How am I doing with these?

During the first four months, I have seen most of the monuments, spent my time in the museums and I have met the President twice. Whenever you see him, he is surrounded by a phalanx of Secret Service agents with dark glasses and earpieces. At last he noticed me and commented to my husband that I „look nice“. When he repeated that for the third time, my husband noticed as well. After four months in DC I realized that I would likely have better luck catching brown snakes in the Embassy garden than getting the opportunity for a longer chat with President Trump. Still, I sometimes feel I know him better than I know some members of my own family. All of us in Washington spend part of each day reading his tweets, talking about the latest personnel dramas in the White House, and hearing wild rumors about what will President Trump do next. And he surely will.

The First Family is interesting as well. The President’s three eldest children were mostly raised by their Czech mother, who instilled in them the values and traditions of Czech culture, and even a smattering of the Czech language. An interest I share with the President and his family is couture and designer culture. Like Ivanka and the First Lady, and indeed like the President himself, I spent a significantpart of my career in the fashion industry, and it is very interesting for me to observe firsthand how this administration originates in and interacts with the celebrity and media world.

The Czech Republic and the United States are enjoying a period of warm relations built on great mutual sympathy. I am proud to play a modest role in promoting Czech diplomatic and cultural interests in the land I called home for so much of my life.

Life in diplomatic circles

There are 177 embassies in Washington DC. The US capital is one of the busiest, most imposing and legendary posts for diplomats. Unlike the United Nations, and unlike diplomatic life in Prague, where I got used to attending diverse cultural events and receptions hosted by countries and groups of all types, Washington-based ambassadors tend to isolate themselves more and focus strictly on political matters concerning to relations with Washington.

Generally speaking, it is rare to spot the Moroccan ambassador at a Chinese reception like it is normal in Prague. Most of our socializing is with American officials and EU diplomats. Engagements are based more on regional alliances than on a broad-based international outreach. That is one thing I would like to change a . I think it is important for us to cultivate relations with countries outside our region. After all, our home is as much Czech and American as it is Jewish, Central Asian or Turkish at the same time.

As the spouse of the Czech ambassador, I joined a spouses’ club. This was not as simple as it sounds, because there are seven of them, not just one like in Prague, and there is fierce competition among them. However, it is quite important to belong to one and to develop relationships with the other spouses. Spouse diplomacy requires its own brand of ambassadorial wizardry and can be somethimes very effective. More often than you might imagine, diplomacy is done behind the scenes, and female hands are the driving forces. At the end, I even persuaded the Czech diplomatic protocol people to allow me to use a business card that bears the grand but slightly tongue-in-cheek title „wife of the ambassador and more.“ Armed with this calling card, I made a few friends who share a similar sense of humor and compassion.

Cultural promotion

Our embassy organizes approximately 150 cultural events per year. This is the good part. The bad part is that  the competition is tough in DC since we are competing with all the other cultural institutions of the city. National and international media coverage is therefore almost impossible to get, and even invited journalists hardly ever cover Czech events beyond the events listings in the local newspaper. It is like walking in the rain through America but not getting wet.

However, for our celebration of the 100th anniversary of the founding of Czechoslovakia, which will take place next year, we are planning some big and thrilling events that we believe will merit and receive significant attention in the press and on TV channels. I am gratified to have the privilege of celebrating such an important event here at the Czech embassy, and I feel it is my responsibility to generate headlines, to make it a story that has meaning for American people as well as Czech citizens.

Routine life in DC

I found that DC is expensive compared to Prague or even to New York.

When we had just arrived to DC, one of the European ambassadors commented to me that after Vienna’s restaurants and bars, Washington is disappointing and told me that it is better to stay in and cook home than go out.  After a few months, I completely agree with him and mostly follow his advice. Cooking at home is much more rewarding than eating out, maybe with the exception of a really nice Belgian mussels bar in downtown Washington. I do plan to check out a few renowned Ethiopian restaurants here, but for the time being, if I really want to enjoy my food, I drive to New York. There is plenty of opportunity for a famous Czech chef to move here and feed people what they want and deserve!

By Indira Gumarova

TO BE CONTINUED…

Life Is Beautiful: Part VII.

Life Is Beautiful

Part VII: The Alchemist In You [1],[2]

The secrets of alchemy exist to transform mortals from a state of suffering and ignorance to a state of enlightenment and bliss.

Deepak Chopra

One of my favorite books is The Alchemist by Paulo Coelho. So much so, that I have read it once each year since it was first published in English in 1993. I learn something valuable about life each time I read it. The book is written in such simple language that a child can enjoy it. But most important, nearly every page contains a profound message on how to live a fulfilled and happy life.

The book is a fable about following your dreams. Fables, of course, are exciting tales that try to enlighten the reader about certain aspects of life. The Alchemist makes the point that everyone comes into this world with a special destiny; however, not everyone decides to reach their destiny because it involves work and what they perceive as risk.

Reaching your destiny often requires that you leave familiar surroundings and be open to a world in which you can truly make a big difference. This necessitates persistence, accepting risk and the ability to change when necessary. Coelho says you must be willing to respond to the “omens” you meet along the way. These may be associated with events that happen to you, or perhaps, people you meet.

The Alchemist follows the journey of a young Spanish shepherd boy named Santiago, whose parents would like him to become a priest, but he chooses to travel the world and seek his destiny in a hidden treasure that appears to him repeatedly in a dream.

Santiago’s father reluctantly agrees with his plan, but tells him that he will surely return home, as that is where he will find his true destiny. Santiago travels far from his village in southern Spain, making his way through northern Africa and the Sahara Desert to the Egyptian pyramids, after a fortuneteller tells him he will find his buried treasure there.

He learns much about life and faces great dangers along the way, but in the end he finds his treasure and destiny are at the very place from which he started his journey. However, Santiago’s travels teach him many valuable lessons about life. Through the challenges he faces along the way, he learns how to recognize and follow the omens, mysterious messages that suggest directions he must follow to reach his destiny.

An important person he meets during his journey is an alchemist who teaches him about the secrets of life, namely how to understand and use the forces of the universe to achieve his destiny and create a great life for him and for others. He tells Santiago that love is the most powerful force in the universe, the ultimate power in alchemy. It can transform people just as the Opus Magnum, or the “Great Work” of the alchemist, also based on the power of love, can transform lead into gold.

Santiago ultimately finds the buried treasure because he has had the courage to follow his dreams, and the treasure is his destiny. It creates for him a life of love, service and compassion. He finds lasting fulfillment and happiness. His journey transforms him. He has become an alchemist.

The following are messages from this beautiful fable, followed by some personal thoughts:

Consciousness Is Everything

  • “Everything on the face of the earth has a soul, whether mineral, vegetable, or animal. Everything on earth is being continuously transformed, because the earth is alive and it has a soul. We are part of that soul, so we rarely recognize that it is working on us.”
  • “Wherever your heart is, is where you’ll find your treasure.”
  • “There is one great truth on this planet: whoever you are, or whatever it is that you do, when you really want something, it’s because that desire originated in the Soul of the Universe. It’s your mission on earth [Figure 1].”
  • “The Soul of the World is nourished by people’s happiness. To realize one’s Personal Legend is a person’s only real obligation. All things are one.”
  • “When you want something, the Universe conspires in helping you to achieve it.”
  • “Intuition is the sudden immersion of the soul into the universal current of life, where histories of all people are connected, and where we are able to know everything, because it’s all written there.”

We are all born with a specific destiny. It is based on our fundamental Essence, something we are good at and that we love to do. It could be in the arts, science, technology, entertainment, leadership, or any of a number of other areas. You display elements of this skill when you are young and if you ultimately apply it to make this a better world you will find happiness and fulfillment. As you proceed along your life path, the forces around you will conspire to help you succeed because in doing so you help the physical and spiritual evolution of the Universe. That’s our reason to be.

Follow The Omens.

  • “Never stop dreaming. Learn to recognize and follow the omens.”
  • “When someone makes a decision [following the omens], they are diving into a strong current that will carry them to places they had never dreamed of when they first made the decision [Figure 2].”
  • “There is no such thing as coincidence.”

When Santiago was robbed, he had to choose between thinking of himself as a poor victim of a thief, or as an adventurer in quest of his treasure. He chose the latter because he understands the “language of the world.” It is the language of enthusiasm, of things accomplished with love and purpose, and as part of a search for something believed in and desired. In learning to speak and understand this “language,” we can recognize important omens in our life path.

We all encounter omens during our life journey. My mom encouraged me to play piano, which led to a teenage career in music as a pop recording artist. My dad bought me a chemistry set, which ultimately led to a career in science and technology. They were omens in the broadest sense, watershed events that played to my passions and interests and helped launch my destiny.

Fear of Failure

  • “Your Personal legend [destiny] is what you have always wanted to accomplish. Everyone, when they are young, knows what their Personal Legend is. As time passes, a mysterious force begins to convince them that it will be impossible for them to realize their Personal Legend.”
  • “The world’s greatest lie is that at a certain point in our lives, we lose control of what’s happening to us, and our lives become controlled by fate.”
  • “People are afraid to pursue their most important dreams, because they feel they don’t deserve them, or that they’ll be unable to achieve them.”
  • “We are afraid of losing what we have, whether it’s our life or our possessions. But this fear evaporates when we understand that our life stories and the history of the world were written by the same hand.”
  • “There is only one thing that makes a dream impossible to achieve fear of failure.”

Too often, people feel that they are too old to follow their destiny, the risk is too great, there’s just no chance to succeed, they can’t afford it financially, and numerous other demotivating factors that are sometimes even supported by their closest friends and family. But true love transcends these obstacles and supports the achievement of a person’s destiny. As Coelho points out in The Alchemist, “Anyone who interferes with a person pursuing their destiny will not achieve their own destiny.”

As a young boy, I discovered my passion for science and technology. And although I had several accidents in my home laboratory, one which was nearly fatal, my parents supported my destiny for scientific achievement. Their love and encouragement were greatly responsible for my successes.

Personal Alchemy

  • “Alchemy is about penetrating the Soul of the World, and discovering the treasure that has been reserved for you.”
  • “In alchemy, the principle that governs all things is called the Soul of the World. When you want something with your heart, that’s when you are closest to the Soul of the World. It’s always a positive force.”
  • “Alchemy brings spiritual perfection to the material plane.”

Alchemy—the ancient predecessor of modern chemistry, physics, psychology, pharmacology and philosophy—is a powerful art and science that has existed for thousands of years, but has been vastly misunderstood by most people. It is not just the transformation of base metals like lead into gold and the synthesis of the Elixir of Life, the promise of which was deceptively sold by charlatans to the kings and aristocrats of old. It is a much more spiritual endeavor. Authentic alchemists precede their work with intense meditation, which enables them to enter and access the powers of the spiritual world.

One of the best definitions I have seen is that by physicist and modern alchemist, Dr. Theresa Bullard. Alchemy is the art and science of transformation and transmutation. It has been called the “Ancient Science of the Soul,” and is a physical and spiritual technology for the evolution of humankind. It provides a means to catalyze or speed up physical and consciousness evolution. Its objective is to expand human awareness, purify and heal the self—physically, mentally and spiritually—and intentionally accelerate the evolution of Nature towards perfection.

It would seem that our modern world could use a strong dose of alchemy. Why not join the ranks of alchemists to reach your own destiny and make this a better world? You don’t need a laboratory to get started!

 

Sat, Chit, Ananda!

Enjoy your journey, make a difference!

 

By James Cusumano

 


[1] EDITOR’S COMMENT—This is the seventh article in a series based on the author’s book, “Life Is Beautiful: 12 Universal Rules,” Waterfront Press, Cardiff California.

[2]  The author may be reached at Jim@ChateauMcely.Com.

[Figure 1] 

Figure 1: There is one great truth on this planet: whoever you are, or whatever it is that you do, when you really want something, it’s because that desire originated in the Soul of the Universe. It’s your mission on earth.

[Figure 2] 

Figure 2: When someone makes a decision [to follow the omens], they are diving into a strong current that will carry them to places they had never dreamed of when they first made the decision.

Reception for all Czech Ambassadors at the Senate

On August 28th, 1st Vice President of the Senate of the Parliament of the Czech Republic Miluše Horská hosted a traditional meeting of senators with the heads of representative offices of the Czech Republic abroad. Mrs. Horská spoke to the diplomatic corps at the ceremonial meeting, which was held in Wallenstein Palace with the main topic being economic diplomacy.

Greek Cocktail

On August 31st, 2017, H.E. Mr. Efthymios Efthymiades, Ambassador of Greece, hosted a Cocktail Reception “Taste of Greek Summer” at his Residence with guests from the Prague diplomatic community, prominent Czech and Greek business people, journalists, representatives of NGOs and state officials.

It was an excellent opportunity to celebrate the last days of summer, to enjoy a selection of fine tastes of Greek Gastronomy and the high quality wines from various regions of Greece including traditional Greek distilled spirits, under the sounds of Greek music performed on piano and guitar.

Centrum Paraple doesn’t play with a handicap!

Centrum Paraple has held eight golf tournaments so far, where, by buying entrance, it is possible to support activities of the non-profit organisation. The main partner of this year, which took place at the Golf & Spa Resort Cihelny near Karlovy Vary on August 27th, was innogy Česká republika. In total, 44 golfers played and final gain from this fundraising action reached 221 748 Kč.

Petr Gajdušek

 

“I have fulfilled my mission at the Ministry of Foreign Affairs; I look forward to my next career challenge“

 

JUDr. Petr Gajdušek, LL.M. (Cam), M.St. (Oxon)

There are a lot of widespread stereotypes and myths amongst the general public about the Czech civil service. From my own experience, however, I know that there are many talented, educated and hard-working individuals working there. JUDr. Petr Gajdušek, LL.M. (Cam), M.St. (Oxon), who currently holds the role of State Secretary at the MFA stands as proof. He studied at Charles University’s Faculty of Law, and he studied Political Science and International Relations at Charles University’s Faculty of Social Sciences. He then obtained a Master of Laws (LL.M.) at the University of Cambridge, and also studied at the University of Oxford (M.St.), focusing on international law and human rights. Along with his studies at these two prestigious UK universities, he has undertaken study visits to no less prestigious universities in the USA (Georgetown) and in Bologna, Italy. He holds the Bolzano Prize for best thesis. Petr Gajdušek speaks fluent English and French.

Before joining the Ministry of Foreign Affairs, Petr worked as director of the International and Legislative Department at the Office for the Protection of Competition, and he has experience of the private sector from working in an international law office, where he focused on the energy sector.

And if you think everything always takes a long time anywhere in the civil service, Petr is your proof that there are exceptions. After two and a half years, in which he has fulfilled his mission to ratify the Foreign Service Act, he has asked to be released from his role, and as of 1 October he has been named government representative for international organisations.

Despite a busy schedule, I managed to meet Petr Gajdušek in Tuscany Palace where I myself began my work at the Diplomatic Academy 15 years ago. I was reminded that there is no quiet summer period for diplomacy, whether because of the number of consular cases, or because of the number of strategic meetings which take place during the summer. We met shortly after his departure from his role was announced, and when new ambassadors were being approved, always a subject of much debate and speculation.

Since relations with journalists and the press have recently been very tense, to break the ice I congratulated him on his studies and invited him to a meeting of Cambridge and Oxford alumni which is being organised by OCAS (Oxford and Cambridge Alumni Society) in Prague. I myself am an Oxford alumni, so the first question was easy. His response to the question of which university he preferred was the first and last which I didn’t find entirely persuasive. Cambridge is just much more romantic being located at the river.

Mr Gajdušek, your study successes can serve as an example to the young generation, which in my opinion does not always value and utilise all the opportunities on offer today. You have said that graduating from both universities was a dream come true for you… Where did you get your motivation, and what recommendations do you have for today’s young university students?

I’m from Mosty u Jablunkova, a small village right in the east of the Czech Republic. I knew I wanted to spend my life doing something I enjoyed; international law and philosophy: and the only way to do so was high quality education. International law and philosophy are taught together to a high quality at Anglo Saxon universities in particular. Since I wasn’t good at technical subjects and I’m not great manually, Třinec heavy industry wouldn’t have got me far. As such, I decided to leave my region. And as for recommendations for others, if I could give any advice, then I think humility and courage are essential. Universities abroad taught me humility; respect for people who truly know something. I met a lot of exceptionally talented colleagues who perhaps weren’t as lucky as me and didn’t get a grant or were simply born at a different time. So that made me appreciate the chance I had got even more. And courage because if you decide to take a certain path, you have to stay on it, even if it is a leap into the dark.

After work in a law office, your career up to now has been in the civil service. Were you not deterred by the many stereotypes of the rigid and slow environment?

They didn’t deter me. I think there are a lot of prejudices about the civil service. But I was lucky I was able to do what I enjoyed in my last job at the Office for the Protection of Competition; an agenda which included collaboration with international organisations such as the OECD and the World Bank, and work on new laws. In the civil service, a lot of it is about who you work with. If you’re part of a good team you have the opportunity to change a lot even within a rigid environment. A rigid environment is the result of rigid people. If you’ve got a dynamic team, rigidity won’t affect you. At the MFA, I’ve been able to surround myself with personnel staff and lawyers who have moved the department forward, in no small part due to the fact we have had many successes. I’m glad to be able to be a part of such changes.

You’re leaving the Ministry of Foreign Affairs after two and a half years having fulfilled your mission, which mainly involved securing the independence of the civil service and adoption of the Foreign Service Act. Using sports terminology, you’re leaving at half- time; you were nominated for five years. I’d like all state projects (especially the repair of the D1 motorway) to be similarly fast. How did your mission play out, and what specific successes did you have (from the perspective of the public)…

I joined at a time when the MFA was standing before a key fork in the road. On the one hand, the Civil Service Act did not reflect the MFA’s peculiarities, portending big problems. On the other hand, we had received a real mandate to begin to change things, so there were massive opportunities. In essence, the window of opportunity had opened – it was now or never. I knew that if we wanted to succeed we would have to take a path which no-one before us had completed. Thanks to the team I had the honour to be a part of, we managed in a short time to get a so-called technical amendment to the Civil Service Act adopted, which amongst other things saves a few hundred million crowns from the state budget each year and allows for the basic working of the MFA. But this still didn’t solve a number of other problems which the MFA had been suffering from for a number of decades, such as the lack of health insurance, damages and little legal protection for returning employees. For this reason, following the technical amendment we immediately set to work on the Foreign Service Act. If I compare it to similar foreign amendments, the Czech act goes much further in terms of employee rights and a stress on system transparency. Now, the act needs to be interpreted to ensure actual conditions at the MFA change for the better. And that’s a human factor which no law can affect. In any case, it is a huge satisfaction for me after almost three years of work and night shifts, to have been a part of this change. And also that we have fulfilled the promises which we gave to MFA employees a few years ago.

The politicisation and depoliticisation of the civil service is a constant issue. How do you see it? Not only in your role as State Secretary, but also as a civil servant…

The quality of every person must be the decisive factor. Their professional knowledge and also their personality. I think that just as important as expertise are empathy, an ability to reach agreement, and to be able to listen. If a civil servant has these traits, it is irrelevant what party they vote for, what church they are in or with whom they spend their private life. The problem occurs when people in key positions only get the role because of who they know without having the expertise required. That is one reason that I am glad that there are absolutely strict language, security and other conditions required at the MFA to be able to hold a particular role. They are essentially stricter than in the civil service, although this is also due to the peculiarities of diplomacy work.

In your new position, you’ll be responsible for the Czech Republic’s representation in international organisations. From my own experience, I know that Poland is far more successful in filling positions in international institutions. Where are we, and what can be done to ensure Czechs are better represented?

In the middle of the last year, we were asked by the Office of the Government to begin working on a strategy to increase the number of Czechs in international organisations. This was also conditional upon the strategy not leading to an increase in the number of civil servants or an increase in the budget. Thus we first had to undertake a thorough analysis of the situation, and the figures we came up with are not positive ones. Compared to our neighbouring countries, the Czech Republic is not in a good position, despite membership in almost 500 international organisations and the high sums we pay towards their budgets. This leads to a simple correlation: there is supply from international organisations, and there is also demand from the Czech side. So we need to create a system in which supply and demand meet each other in some intelligent form. As such, we want to create a database of suitable candidates, a list of international organisation priorities, assistance with preparing for tenders, communication across resorts, etc. But it’s a long game and we are a number of years behind some of our neighbours. We won’t be able to catch up in all the statistics in a year or even two.

What are you most proud of in your career so far? Looking at your next position, what are your career ambitions and plans in the medium-term?

In terms of the MFA, I am most proud that I was a part of the big changes to take place there, and part of an extraordinary team of people, deputies, lawyers and personnel workers. I’m glad we managed to implement all the changes within a short timeframe, something we didn’t have a choice over in any case. In terms of my further plans, first of all I’ve got to hand over my role properly, and then my superior will put me in a suitable role at MFA headquarters. The role of government representative is an honorary one, as the whole strategy is designed without any funding from the state budget. In the short- term, I need to take the rest of my holidays, and in the medium-term I would like to focus on international law at a transnational level.

By Linda Štucbartová

Jack Wilson

 

“You really have to have a passion for what you do.”

 

Dr. Jack Wilson, entrepreneur, innovator, scientist, educator and philanthropist.

Kind words from Mr. Wilson to Czech and Slovak Leaders Magazine:

I want to thank you and compliment you on the superbly professional job that you and Miriam Margala have done with the interview.  I have done many interviews in my career, but this was certainly one of the most professionally done.  The editing was excellent and the production values of the magazine are exceptional.  I have gone on to the Website to read some of the other interviews -which are equally well done.  You have created a fine resource for the region.   Miriam Margala managed to capture the messages that have inspired me over the years.  It was a terrific job.

It is not easy to try to make justice describing somebody as accomplished as Dr. Wilson – a former university president who worked and interacted with congressmen, senators, governors, four US Presidents; an innovator in all his endeavors: the founder and CEO of what became a $500 million IT company, the founder of a successful online university school; a fundraiser (during his presidency, the funds raised more than doubled); an educator, mentor and philanthropist and so much more. I therefore asked for comments from some of Dr. Wilson’s closest colleagues, themselves nationally and internationally recognized educators, administrators and politicians, as the most fitting way to introduce him to our readers.

Current University of Massachusetts President and former long serving US Congressman Marty Meehan puts it very aptly when he says that “Jack is a pioneer in cultivating and catalyzing innovation and entrepreneurship. His success as an academic, researcher and entrepreneur allows him to bring unique perspectives to the larger conversations around entrepreneurship.” Dr. Jacqueline Moloney, current University of Massachusetts (UMass) Lowell Chancellor, the first woman ever in that role, further emphasizes Dr. Wilson’s expertise and influence when she explains that a strong “commitment to entrepreneurial thinking drives Jack Wilson. His expertise is a tremendous asset to our students, to his colleagues, to the Commonwealth of Massachusetts and to the Nation.” Dr. Wilson’s vision of economic prosperity and its connection to university research is eloquently described by Associate Vice-Chancellor for Entrepreneurship and Economic Development at UMass Lowell, Steve Tello, who notes that “as past Chair of the National Council for Innovation, Competitiveness and Economic Prosperity of the Association of Public and Land-grant Universities, Jack championed the need for higher education, industry and government to work together. He understands the important role universities play in promoting innovation and economic development, and as President Emeritus of UMass, he continues to support these efforts as a teacher, researcher and entrepreneur”.

I am quite sure that Dr. Wilson’s life long curiosity and interest in anything that can possibly make a difference immediately or in the long run and his ability to get people to work with him is due to his personal charisma, enthusiasm and willingness to always listen to other people’s opinions. He feels just as comfortable talking to his undergraduate students as to influential CEOs, politicians or such luminaries as Nelson Mandela, upon whom Dr. Wilson bestowed an honorary degree (pictured).

Dr. Jack Wilson with Nelson Mandela

Anything Dr. Wilson discusses is inherently infused with the underlying notion of doing good. To use the words of the former highly liked and respected UMass Lowell Provost, Dr. Don Pierson: “Jack Wilson is a tremendous asset to the expansive community he influences. He is a charismatic leader, a wise mentor, a trusted colleague, an inspiring teacher, and a generous benefactor.”

Dr. Wilson, thank you very much for this opportunity to talk to you. I will open our conversation with a task for you – how would you describe yourself in a few words?

I have a phrase that I always laugh about that appears at the end of every job description: “and other duties as assigned”. Pretty much every job I’ve ever had and the way I’ve lived my life was – other duties as assigned. I like to look around for things that I believe should be done and then try to figure out how to get them done. I particularly enjoy it when I’m told that many tried and failed. That’s like waving a red cape in front of a bull – I am ready to charge. That’s how I became a scientist or an entrepreneur – scientists do not want to research something everybody understands, they will go and research something nobody understands. Entrepreneurs do the same – look around for things that should be done, could be done and haven’t been done. For example, when I did research in liquid crystals back in the 1970s, nobody thought it was terribly interesting or useful. But I thought it was – and my group (one of only a few) quickly discovered we could make display devices using liquid crystals. I built some of the first liquid crystals displays ever. Even though many large American companies became excited about liquid crystals, at the end, they did not have the foresight to see how this was going to change the world. However, there were plenty of people from Japan visiting my laboratory interested in liquid crystals. And today, as we all know, we buy all the liquid crystal display devices from Japanese and Korean companies that exploited that technology. I will admit that looking for things that haven’t been done but could and should be done may lead to a somewhat eclectic life.

Why do you say ‘admit’? Isn’t it good to have an eclectic life?

Oh I believe it is good to have an eclectic life but many of my colleagues would disagree. They prefer to focus on one thing only. Instead, I looked around for problems I could solve to make a difference.

This leads to an interesting question – the idea of a career as climbing the typical ‘career ladder’ is becoming obsolete. Instead, one should look for opportunities. You are an interesting amalgam of both. Your academic career seems to have been the typical university ladder path (professor, chair, dean, provost, president), but you have also been incredibly entrepreneurial, turning your research into a business; you ventured outside academia to take on jobs that indeed were all about solving problems as they came.

I did both, that’s true – but I was also quite lucky. I did climb the ladder, but only because it presented interesting problems to be solved. I followed things I was curious about – and was often
criticized for it. When I moved away from the hardcore physics into computational physics, people said that I was abandoning my field to play with these toys called computers. But I quickly became a leading person in developing computers for complex problem solving. Eventually, I got hired as a consultant by AT&T, IBM and others. But I did not become interested in this area because I would be hired by them; I went into the field because I found it interesting. When I was still far too young, I was asked to become a department chair. I said yes because I saw it as an interesting thing. Pretty much, as I kept looking for interesting problems to be solved, every job thereafter was something that came to me through serendipity – even becoming the President of the University of Massachusetts.

Curiosity is certainly something strongly associated with you. When people are curious enough they put themselves out there and become noticed – and then things happen…

I think that’s true and I’ve tried to teach my students the same thing. Instead of planning your future in a systematic fashion, you should learn as much as you can about as many things as you can and do interesting things that make a difference. Don’t take on problems that are easy to solve; take on hard problems, di cult to solve. Besides, it’s fun taking on harder problems and a huge joy to win on them. You don’t always win but you do get noticed. That’s how the University of Massachusetts asked me whether I’d be interested in starting their online school. I said yes. I’d realized early on, before UMass asked me, that having only the in-class model of learning meant locking the people who could not come to classes because of their jobs or families out of education. I thought – we could use technology to provide education for them. I started developing this technology and eventually, built a successful company offering online education. So when the University of Massachusetts asked me whether I would build an online school for them, I said – when can I start? Today, UMass online enrollments reached 75,565 students. In terms of the revenue, we surpassed $100 million. It was definitely worth it, to go and give it a try, to solve a difficult problem and make a difference.

Your eclectic career spans almost 50 years. What drives you? What inspires you?

Seems like a long time, but I keep changing what I’m doing every few years. I still find new interesting things to do and am still able to make a difference. I am opportunistic in a sense that I don’t systematically plan ahead. When I become aware of a thing that needs to be done, should have been done a long time ago but wasn’t, people tried and failed – then that’s an opportunity for me to give it a try. A good example would be our UMass Law School. There was no law school when I became President and founding a public law school was not on the list of my priorities at all. If it hadn’t been for a young woman who recognized and approached me in a restaurant one night, asking me upfront why UMass didn’t have a public law school, I may have not paid attention to it. There are many private, expensive law schools – which is where she got her degree and ended up with a huge debt to pay off. She wanted to make a difference and do public interest law but couldn’t because of her debt. I realized she was right. For 150 years, Massachusetts had been failing its citizens because it was not providing them this opportunity to study law at a state law school. I recognized that founding a public law school should be done. There was a lot of negative publicity, especially from all the established private law schools. But I persevered and today, the University of Massachusetts has a public law school, fully accredited and fiscally healthy. It was a problem that was far away from how I started: a scientist, physicist, engineer, entrepreneur. But it was a problem that needed to be solved and an opportunity to make a huge difference – and that always drives and inspires me.

It seems that stepping out of your comfort zone is something you seek and enjoy; it seems to be your mode of operation.

(Laughing) Yes, that’s true. To be fair, I like to step out of my comfort zone if it allows me to do something that should be done – not just for the sake of it. But I have to admit I do enjoy stepping out of my comfort zone if it means making a difference.

I have known you professionally for a few years now and I think that “the sense of purpose” is not a cliché for you but has a strong moral and ethical value. Could you address this in more detail?

I agree with you. When you hear the phrase today, oftentimes it’s way too high minded. But there is a sense of purpose: I have certain skills and talents, one of which is a thick skin so I can endure things that other people perhaps could not. I certainly can take a punch. I do not like being hit of course, but I don’t mind it either if we’re getting done what needs to be done. To me, the sense of purpose means that we’re all stewards. Each of us is given about 80, 90 years and we’re going to have to use these years productively. It’s like a relay race – it’s a metaphor for life. Somebody picks up the baton and runs as fast as they can then hands it to the next person who runs as fast as they can …and so on and so forth. So in life, people hand you a baton – run! Do all that you can. Get it done! At the end, I want to be able to say – ok, I did my part. I made some mistakes, I didn’t get everything done, but the next runner may get it done…

And that takes me to the question of leadership. Again, in your case, it means something very concrete, tangible. When you became President of UMass, the first thing you did was to change the old, entrenched attitude of certain defeatism since the university is part of an educational landscape where there’s far too many elite private universities (Harvard, MIT, Boston University, etc.). You successfully and fast changed this into the sense of pride for all those who work and study at UMass. How did you get about 70,000 students and 17,000 staff to change their attitude?

Well, I don’t know how much credit I deserve, because that’s just the way I am. I don’t accept defeatism. I get most frustrated when I see uncommitted people. Frankly, it irritates me and that makes me very assertive and pushy. One of the statements I made when I felt irritated was: “the path to economic and social development in Massachusetts goes through UMass” (now an iconic and still applicable statement, MM’s note). Of course I knew it was going to be controversial. The truth is even my friends, Harvard, MIT and BU presidents themselves told me I was right! Naturally, the press criticized me. But I had statistics – 80% of all our workforce come from UMass! One of our medical school professors is a Nobel prize laureate. We have hundreds of millions of dollars in research grants. Our alumni work as CEOs and other high ranking officials in the biggest companies here in Massachusetts and elsewhere. We should be all excited about that! The University of Massachusetts now leads as an institution in many measured aspects of higher education.

Dr. Jack Wilson with Barack Obama

What are the most fundamental characteristics of a successful leader?

That’s a tough question – it’s a multidimensional issue. To put it simply, you have to care and be passionate about things that are important, not yourself. True, most leaders have a strong ego; they must believe that things can get done. But you really have to have a passion for what you do. In my case, I was very eclectic about the things I cared about. It could be physics, engineering, education or entrepreneurship, which I am a great believer in. Entrepreneurship has created great futures in many places. If you look at places that are not entrepreneurial, it’s been very tough for them. But if you encourage entrepreneurship, you see great things happen because it fosters innovative and engaged individuals for whom problems are opportunities to come up with innovative solutions. Even if they fail at the beginning, entrepreneurs do not complain but ask – why? What do we have to do differently to succeed? What did we learn from the failure? I think a great leader also has to think this way.

Looking at your philantrophic works, you seem to get a lot of satisfaction from becoming involved in making education available to as many people as possible. You have established a scholarship fund, an entrepreneurship center at UMass Lowell; you give freely your time to educational projects. Why is philanthropy important to you?

Philanthropy is important to me because I recognize that I have been an incredibly lucky person and have benefited from help that makes me want to give that same, or better, opportunity to others. I think that most people find that when they are able to help someone else, that it provided a very strong feeling of satisfaction and involvement. I am lucky to have lived long enough to see students that I have taught, or people that I have helped, who have gone on to make tremendous contributions to the world. I hope that they can find the same satisfaction in their lives that I found in mine. This means that satisfaction can be passed from generation to generation. Living in this way makes for a joyous life.

Let’s talk about your company and IT entrepreneurship. You’re the founder of an IT company, the LearnLinc Corporation – which was eventually worth $500 million.

Correct, it could be easily characterized as IT entrepreneurship because we had to solve various information technology problems, networking, communication, computing, etc. However, our number one priority was always trying to connect communities of people who wanted to learn together, better and faster. We had to solve many technological problems but that’s not why we founded the company. It eventually became very successful and later underwent various mergers – in early 2001, the company’s market value on NASDAQ was $500,000,000 dollars. Again, our goal was not to build a company and then to sell it for a lot of money. It was creating learning communities and helping them interact online. I saw that as something not only interesting but also something that, even back then, I believed would later become an important way of learning.

Eventually, you sold your company. You were its founder, CEO and chairman. Was it difficult to move on – more generally, how do you know when to let go and stop?

Knowing when to stop is one of the most important and difficult tasks in anyone’s life. I have seen too many people who have hung on to a role far longer than they should have. That hurts themselves as well as others. It is important to refresh oneself regularly and for those around you to experience fresh leadership. I decided that I would try to make a major change in my work every 7 to 10 years. I have held to that principle for my entire career. You need to make a reasonable commitment to anything that you start, but after 7-10 years, you should have accomplished your goals -or you probably never will. In either case, it is important to let new leadership take the organization in new directions. Now that I have done this six times in my career, I will say that sometimes it is hard to let go, but I have never regretted doing so. I have always found new and meaningful projects to work on next.

As a business professor and a successful entrepreneur, how do you prepare your students for mistakes or failures? The truth is simple – you cannot become an entrepreneur if you cannot bear the pain of mistakes – can it be taught?

We do try to teach students about failure and how to overcome it. We try to teach them that every mistake and failure, however painful, is an opportunity to learn and become better. But you’re quite right to say that it’s ‘easy’ to lecture about it. The best way to learn is of course to actually go out and go through that failure and have a mentor that helps you face the challenge. I have tried to mentor people through failures and help them understand that when they’re in the depth of pain of getting punched hard that it is just another learning experience. Mentoring is an important part of entrepreneurship. We have a couple of ways in which we offer it to our students. First, we bring in successful entrepreneurs who have gone through failure often more than once. Second, we try to see if we can find in the student’s own background some experience of failure and use it constructively so they themselves can see what they learned from it. But I think in the end, to have a mentor to help through experiencing hard challenges is absolutely the key.

Clearly, it is also about persistence as an overall attitude.

To be an entrepreneur you certainly have to be persistent. You try to solve a problem, you get beaten down, then you come back, you try again, differently. And if it still doesn’t work, you repeat the process. I call it “the Ps”, passion and persistence, trying again and again. Oftentimes, entrepreneurs are seen as impatient. In fact, many entrepreneurs had had a career in a larger company where they became a squeaky wheel, even annoying. They didn’t like the way things were done and they saw there was a better way. They wanted to implement their ideas, but to bring about change can be incredibly difficult in a large, traditional company. So many of them become entrepreneurs. If they cannot implement their ideas within the company, then they leave and start their own company.

In your career, you have had to deal with all sorts of people. At one point, you had to work with both Ted Kennedy, an iconic democrat, and Mitt Romney, who was a Republican governor. What does it take to be an effective communicator?

There are different approaches to communication. There’s the manipulative approach where somebody tries to talk to people and say what they want to hear. Then there’s the communicative goal where you listen and try to understand the other. You don’t have to agree with a lot when you listen to them. Indeed, I have had the great opportunity to visit and talk to quite a few American presidents. I even met our latest president (Donald Trump) who I will say is very interesting to speak to. I’ve never had a problem communicating with other people, whatever their beliefs are, because when I meet them I want to learn about them. I want to see what makes them tick, what they’re interested in and I don’t have to feel I am advancing my point of view. I might, depending on what we’re talking about, but that’s not the goal of communication. Learning is the point of communication for me.

You have traveled extensively; you are enthusiastic about globalization – can you discuss its importance and impact?

I traveled in Eastern Europe and the Soviet Union before the Iron Curtain came down. I watched these countries cope with a very different economic system; I watched Russia go through many changes. I watched communist Europe become free. I also spent a lot of time in China where they’ve undertaken a very different path. You learn a lot through traveling and actively engaging in international projects and I encourage my students to get international experiences, to immerse in different cultures but at the same time I try to make sure that they have exposure to the culture here in the US. For those that can’t travel, I teach a global entrepreneurship course. I teach about the differences in the economic systems, entrepreneurship attitudes and free trade. Obviously, I am a huge fan of globalization, of free movement of ideas, of entrepreneurship across borders, of free trade. I recognize that trade hasn’t always been as free or smooth as it should have been and that we always have to be looking at how to make sure that different countries benefit as much as they can from free trade. I believe there are no benefits to isolation. We can all learn from each other, we all bring good ideas we can share and work on developing them together.

How do you see Europe as an ‘international’ American?

First of all, my own heritage is European – Bavarian and Austrian. I grew up in Pennsylvania which was very much affected by European culture. Specifically, by people from Central Europe – Germans, Czechs, Slovaks, Polish. Later, I was able to visit these countries. I had applauded the rise of the more unified Europe; I admire the changes in Europe. I used to go through Check Point Charlie in Berlin during the old Iron Curtain times and that was no fun. Today of course, it is very different – much more free and it’s a much better world. I watched the excitement of all the communist countries after the Iron Curtain went down; I observed their aspirations and optimism. But also a degree of disappointment – they succeeded in building a pretty healthy economic system but it takes a lot of time for the economy to fully develop, to make sure everybody has a chance to participate in it. Some of that has been done very successfully and some still needs to be done. And that’s true also in the US and elsewhere. That’s another reason why globalization is so beneficial. We can all work on making sure that everybody has a chance to participate in a healthy economy.

What do you say to those who claim that globalization brings in a degree of homogenization which is counterproductive?

This criticism is a bit tricky to address because in fact globalization does mean that cultures are exposed to each other and adapt ideas from each other. How much of that is good and how much is bad? We certainly see countries that try to preserve their identity and almost regulate it. Does that work? If we consider history and go back to the trade between Europe and Asia during the Silk Road era, we realize how cultures have influenced each other for millennia. We think that spaghetti and meatballs are a typical Italian dish but it was brought in and adapted from China. Or consider Japan. Their entire written language was adapted from China. So is it a bad thing? A good thing? I think it’s neither – as long as it works for a particular culture.

I will also say that to a certain extent, the argument of trying to protect one’s culture is of course valid. I do like to see cultures and languages preserved but I don’t like to see taken this to a point where you try to refuse ideas from other cultures completely. The world has advanced by borrowing ideas from each other, taking and shaping them according to the needs of a particular culture. That’s how I see globalization – sharing, adapting and exchanging freely.

By Miriam Margala


Dr. Miriam Margala enjoys a rewarding and eclectic professional career. She is a university lecturer, teaching academic writing, communication and philosophy of language. She mentors other professional women through an organization based in Cambridge, Massachusetts, Women Accelerators, where she is a member of the Board of Directors. She also translates literature, both poetry and prose, writes academic articles, conducts interviews for various publications, presents at international conferences and is involved in international projects dealing with innovation in education and diversity in industry. She is also involved in art projects both in the United States and Europe.

Command genes!

“The most important is to devote time to the activity, train, work, make mistakes, educate yourself and invest in yourself.”

Jan Mühlfeit with Kateřina Novotná

Every parent gives to his child genetic information that cannot be influenced. As a parent, you cannot do anything with child’s appearance and talents. But the predispositions can be influenced. The fact that someone has more talent in a particular sport because of the genes does not mean that he or she will be automatically successful in it.

Genes can be viewed as a box full of certain innate precondition that everyone gets at birth. Someone receives bigger, someone smaller. But if the baby’s brain with a small box is effectively stimulated, captured and used, it creates positive habits that make it much more successful in the area than the one who has twice as large box. The most important is to devote time to the activity, train, work, make mistakes, educate yourself and invest in yourself. Many people think that genetics is everything, but that’s not true. We work with docent Radek Ptáček, one of the most eminent Czech clinical psychologist, intensively on our program. According to him the environment, our experience, how we think and live, have a crucial part on engaging and disabling our certain genes.

The brain as a sponge

Parents often long for their children to be successful as much as children of others. Their descendants are basically trophies. They often upload their own programs to them. Children should do what parents have not done themselves and have success at the same strong points of the parents. The fact is that child is not the same as the parent, is forgotten by many. Another common mistake is that parents take the child’s pre-school age slightly. But the very important foundations for the future development of each individual are created during this period. The neural connections of the neurons, the so-called synapses, are created in the brain from the third trimester of pregnancy to the seventh year of the child’s age. This period is also called “Window of opportunity”. It is a time during which it is very important to stimulate the brain and support it in learning new things and in building positive habits. The brain of a pre-school child works on theta waves, which is a very low and slow frequency. The child is basically in hypnosis at this age. Adults mostly feels, meditates, etc at this frequency. The child absorbs everything he or she sees, does, and experiences in his or her subconscious as a sponge.

Parents think it does not mind if they chew out their child for the mistake he or she has made. They think children are not aware of it and if they do, they will forget about it. But it is not the truth. The child stores all the stimulation and patterns of behaviour. In addition, mirror neurons cause imitation of close behaviour. A parent should just watch out for what he gives to his offspring.

Impacts of negative effects often do not occur in half a year, a year or three, but perhaps up to 15 or more years – at school, in relationships, in their own family or in solving work problems.

Optimum performance

The human brain contains hundreds of billions of cells. These include neurons – nerve cells that are capable of receiving, conducting, processing, and responding to signals from the internal and external environment. Each nerve cell belongs to 20-1000 synapses – interconnections. Overall, our brain probably contains trillions of them. The synapses of the neurons capture everything we learn about the world around us and what we do. They arise and disappear throughout our lives. Fifty percent of them, however, are usually created within fifth years of birth, 75% to seventh and 95% to twelfth. That’s the reason, why our aging brings with us a worsening ability to learn. At the age of twenty-five, to learn a new language is much more difficult than for a seven-year-old child.

The strength of synapses increases with repetition and training. In the brain, there is a substance called myelin and it wraps neurons if the brain is exercised. We automate some activities thanks to the repetition. The more often children train, calculate, play the piano or simply dedicate to any activity, the easier will be the performance to them. When they start playing hockey, they first focus on skating. If they train regularly, skating becomes automatic and they can focus on handling the stick properly or playing of the opponent.

It is important to promote positive habits. It strengthens the brain and facilitates learning new things. Talent is not granted and does not mean success. Human and his talents can grow only with positive habits. The trick is that the more we use our natal talents, the more fun we have, and the myelinisation occurs faster.

The highest number of synapses increases and brain activates the most at the moment when a child gets into the flow – a state where she does something which she is good at it, enjoys it, and makes sense for her. What circumstances are needed to get into the flow? A Child cannot get into it by dealing with her weakness, but through work on her talent. And the child will know by herself what energy gives her something (talents) and what it takes something (weaknesses).

Children tend be in flow when they play. This is the moment when their parents can call them and they do not hear or they are not even aware of the time. In addition, they do not have any self-critic. So, when they build something with Lego, they do not think it’s terribly difficult, but they take another block and ask themselves, “Where do I put it?” And so they learn. Because they are not afraid and do not perceive the time, they learn in the flow and they learn faster in comparison with when they are not in it.

Cristiano Ronaldo has been playing football since he was about three. His success is an absolutely clear result of practise. His results were studied. He and his teammate were on the pitch. The coach should have put Ronaldo in the lead and he should try to score a goal. The catch was that when the first footballer touched the ball, the light went out of the stadium. Ronaldo had ten attempts and scored ten goals. How did it happen?

His subconscious runs as a computer with a program that calculates what happens when a teammate touches the ball in certain way. He knows where to go, what rotation the ball will have and he scores. It’s automatic. And he has already done it. Therefore, he is able to play 90% of the time in the flow. Whatever he does, he has already done. We can see similar situation observing Jaroslav Jágr, who almost does not move during the game. Tennis player Roger Federer runs one third less than others. And when I asked Jaroslav Svěcený when he was in the flow, he answered that he was in the flow during those songs he played a thousand times, in which he was feeling absolutely sure.

Build associations

Another question is how to stimulate neurons in the best way. A number of doctors, pediatricians and psychologists do research on this topic. We were inspired, among others, by Serbian physician Rank Rajovic, who invented the unique NTC Learning System (Nicola Tesla Center Learning). His method is based on proven scientific knowledge that the efficiency of work with the capacity of children’s brains increases through exercises. The essential key is to involve children’s hearing, smell, sight and touch. It also includes lot of coordination, which is generally underestimated. Therefore, Rajkovic also recommends that the child daily rotate around her own axis. In addition to coordination, it develops both brain hemispheres.

If children learn about the world by the NTC method, they recognise flags of countries according to colors. The lecturers talk about typical food, music and culture that can be seen in a certain country. Three-year-old children can remember easily the names of all metro stops or car brands, so it’s good to work with this ability to build associative thinking.

Unfortunately, school often divides topic into subjects. There are lessons of Czech language, history, natural history. Mathematics often gives formula to pupils and then they apply it to the assigned examples. Teachers often use reproductive questions, which are those that require memorization – learning what a student hears from a teacher during a lesson or reads somewhere. There is usually only one correct answer to the question. Unlike the productive issues, they do not require thoughtful operations with the student. The goal of NTC Learning is precisely to bring the child into thinking.

Make them think

Enigmatic puzzles work perfectly. Typical enigmatic puzzle is the numerical series with the missing ending number – there is a sequence in the row, and one has to figure out the missing number. Apparently, it seems like a series that does not make sense. The aim of the puzzle is to get people to think on the basis of information they already know from the past. For example: What is the connection between the letter M and Božena Němcová? The solution is that M is Roman 500 and Božena Němcová is depicted on Czech banknote CZK 500. When an individual is forced to come to information beyond the memory, he will remember it more easily.

The similar method is used by Professor Milan Hejný. His method of teaching mathematics uses approximately one fifth of schools in the Czech Republic. The principle of his approach is that children receive a task and they have to solve by themselves. they create their own way of solving the particular problem. When the solution is found by some of the children, they can tell others their procedure. This way is more effective than giving it just by the teacher. Children can often explain things better than the best teacher in the world. They do not have the same view on the issue as children do.

Jan Amos Comenius’s axiom “education through game” is still valid. When a teacher merely tells his pupils, they forget it, because they focus only on one sense – hearing. When he shows them, he involves two senses, which increases the chances of remembering. But if he involves his students in the learning process, they use all their senses, and the substance not only understands but even fixates it.

Research on different types of learning models has revealed that when a person uses more senses to solve a task and he finds solution on his own, parts of the brain involved in creativity are much more stimulated than when he applies the learned technique.

The Montessori education program also works on the same principle. His lecturers try to get children into the flow and keep them in it. That’s why lesson lessons at Montessori school do not last 45 minutes but at least ninety. And when kids want to even longer. There they learn in a way that suit them more than at school. In addition, human creativity increases up to 400% in flow conditions. This is obviously the reason why the majority of directors of multinational companies in Silicon Valley are graduates of Montessori schools. Their creativity was not killed in the same way as in the ordinary school system, which uses only memorizing. The brain does not develop as it can without looking for connections and enjoying one’s own head.

The monkey on the leash

When we are in the flow, we are always in the present moment – here and now. That’s why we do not care about time. The classical case when a pupil is pulled out of the flow is when the teacher or the child himself says “ten minutes till the end of the writing”. At that point, the student usually begins to panic. If he knows a number of problems he can solve in ten minutes due to training and counting, he will calm down, return to the present moment, a part of the brain in charge of logical thinking finds out what else he can do and counts further.

When the information is not recorded in the subconscious, how to deal with the situation or the task, our “monkey” takes control – emotions that advise us to “run away or fight”. And it is this “monkey” that always acts first, and then begins to think about what it has done. The monkey will always be in us, and it is important to learn how to work with it.

The bottom line is to realize that this happens to all of us.

How do we discover if our behaviour is controlled by “monkeys”? Try to ask yourself: “Do I want to to behave like this?” in a certain situation, If your answer is “no” then you are controlled by your monkey.

This flare is also manifested by a tingling in the breath, redness or nervousness. You can do the something to work with it: stop the activity, go for a walk, breathe, count to ten.

At the moment you start to control your breath, it gets regular and the “monkey” thinks that everything is all right. Meditation helps a lot in the long run.

And why is so important the neurotransmitter formation and myelination? When we want to deliver optimum performance, we need to get into the flow and stay in it. During flow, we are 450% more efficient than normal. When we are in the flow, we use so-called autopilot. In order to get to the flow, we need to have positive habits as much as possible. And you cannot get into the flow without using your talents. Parents can help their offspring to find their talents and develop them. They should not leave everything on teachers. The goal is to make the children get through the school system as easy as possible and learn as much as possible.

Jan Mühlfeit in cooperation with Kateřina Novotná

 


Are you interested in how to work better with your child’s talents? Parents and teachers can learn how to effectively coach and mentor children with the latest findings of positive psychology at the Parent Workshop as a Positive Coach, so children are not only successful but also happy in their lives. The themes are based, among other things, on the book by Jan Mühlfeit Positive Leader, which has become one of the best-selling books in the Czech Republic. The workshop also focuses on the topics of personal development, inspiration and motivation not only in the way of self-knowledge but also in the development of our children. In addition to the theoretical part, the seminar is also conducted in the form of practical demonstrations of various forms of coaching and interactive exercises, including model situations. Learn more about all our workshops at janmuhlfeit.com. Also watch our shows “Unlock the Potential of Your Children” and Your Talent is Unique at www.flowee.cz.

Be better. Be brief.

“Cut, refine, reorder ruthlessly. Be merciless.”

Tereza Urbánková, PR, communications and marketing professional

In 2015, Microsoft Corp. carried out a study revealing that people now generally lose concentration after eight seconds, a drop from 12 seconds, highlighting the effects of an increasingly digitalised lifestyle on the brain. That means our attention span is now worse than of a gold fish. On the positive side, the report says our ability to multitask has drastically improved in the mobile age.

On a related subject, the study also confirmed generational differences for mobile use: for example, 77% of people aged 18 to 24 responded “yes” when asked, “When nothing is occupying my attention, the first thing I do is reach for my phone”, compared with only 10% of those over the age of 65. Having said that, mobile technologies have become an integral part of our lives.

I, probably like you, receive hundreds of emails every week, participate in many meetings, conference calls and other types of engagements each month. I’ve noticed, as the years have gone by, that if the messages I receive are not crisp and to the point, they totally lose me in a few seconds. In the age of information overload I find I simply can’t waste precious time on long-winded, repetitive, time-consuming emails that keep me from more pressing work that must be accomplished that day.

The title of this article comes from the book by Joe McCormack: Brief: Make a Bigger Impact By Saying Less, who claims that the only way to survive in business today is to be a lean communicator. The unspoken expectation is that successful professionals can manage rapidly shrinking attention spans and accommodate the constant interruptions that fill their overloaded days. Opposite is true, actually. Busy executives expect you to respect and manage their time much more effectively and efficiently than ever. According to the book, an average professional receives 304 emails per week and checks his/her smartphones 36 times an hour.

Joe introduces the so-called B.R.I.E.F approach which stands for Background, Relevance, Information, Ending, and Follow up and contributes to simplifying and clarifying complex communication. B.R.I.E.F helps you summarise lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

People nowadays get impatient and annoyed when they receive communication they feel doesn’t respect their time, is careless and they ‘fight back’ by unresponsiveness, decision delays, harsh feedback and even criticism. So, why do we write more than necessary? What is the cause of not being clear and concise? Is this something we can improve?

Yes, we definitely can. If you wish to deliver a tighter message, here are a few tips for you to consider:

  • Preparation
    Think about what the story, the key message is. Make a visual outline of what you wish to say if it helps your thought process, but at the same time of what is absolutely essential. Give some consideration to your objectives, i.e. what you wish to achieve with your message – is your message a call to action? Is it only for awareness? Does it complement what you’ve already communicated?
  • Execution
    Tell the story as a concise narrative that explains the who, what, where, when and why. Make the complex simple – if you’re having trouble distilling complex thoughts and strategies into simple and memorable terms which others can grasp and act upon, it may mean you don’t thoroughly understand it. Say what you mean in as few words as possible while keeping the message meaningful.
  • Revision
    Cut, refine, reorder ruthlessly. Be merciless. Never assume any communication is finished immediately after you create it. Review it, refine the point, order a core message, cut out what’s not needed, review it multiple times to ensure the message is succinct and clear, which in turn translates into ease of consumption.
  • Visualisation
    Since 65% of people are visual learners according to the Social Science Research Network, one of the best ways to drive the message home is through visual content. Visual communication saves time and its use continues to grow. Apparently, 84% of all marketing communication is predicted to be visual by 2018. A study by Adobe revealed that Facebook posts which include images produce 650% higher engagement than regular text posts. It may not be always possible to use visuals but where it is, for example in presentations, go for it, the impact of your delivery will be greater.

In general, my advice here is to avoid falling in love with your words as words are only good if they add meaning to your copy – remember, writing less can mean saying more without losing content quality. There is a famous quote attributed to Blaise Pascal, philosopher and mathematician of the 17th century: “If I had more time, I would have written a shorter letter.” The quote reflects both the value and the challenges of brevity. Crafting a meaningful, accurate and concise message takes time and can be hard. Take Twitter, for example, and how much thought you sometimes have to put into producing a coherent and meaningful tweet, although I would not recommend to try to be as brief as 140 characters in your work communication.

Brevity, clarity and focus are essential in modern communications and have now become part of the key skills in business that we need to embrace and improve to be able to make the desired impact with messages we wish to get across.

By Tereza Urbánková

 


Tereza Urbánková is a PR, communications and marketing professional with over 18 years’ experience and proven success in delivering award-winning communications programmes for multinational companies operating in industries such as hospitality, retail, IT, defence, broadcast, logistics and engineering. She lives and works in London, UK; currently, she is Head of Corporate Communications for Amec Foster Wheeler plc, a large international engineering and project management company. Tereza also works as a freelance communications and PR consultant. She is a member of the Executive Committee of the Czech British Chamber of Commerce in the UK and a member of the Chartered Institute of Public Relations. She speaks Czech, English, Spanish and Russian and can be reached on terezaurbankova@yahoo.com or through her LinkedIn profile.

The Grand Reception of European Centre for Career Education

Monday, July 10th , European Centre for Career Education (ECCE) in the cooperation with Tesla Motors, Johnnie Walker and Czech China Entrepreneurs Forum organized the Grand Reception held on the occasion of opening its new summer programs.

Tomas Hülle, the founder of the European Centre for Career Education began the evening by introducing the vision of educational programs for the years to come, followed by the speech of Mingchao Fan, the regional Director of International Chamber of Commerce for North Asia. During the evening ECCE donated a cheque of 100 000 CZK to Lucie Mádlová and her organization Association of Social Responsibility and Global Compact Network Czech Republic.

Record number of registration for ELAI workshops!

This July and August, ELAI decided to launch a Clever Summer campaign. We realized that summer should not be only about relaxing and spending time by the water, but also about doing something for yourself. We encouraged everyone to use this summer time meaningfully and invest in developing their skills and capabilities. For those ready to accept our challenge, we made our workshops more accessible and we brought you even more opportunities to learn and get inspired by the top professionals on the Czech market.

President Miloš Zeman

President Miloš Zeman representing the Czech Republic.

A Bon Voyage

In honor of the service and dedication of H.E. Christian Hoppe, Ambassador of Denmark, The Prague Society and The Global Panel Foundation hosted a Farewell Reception at the Residence of Elisabeth Princess Lobkowicz on August 16th, 2017. In the presence of Ambassadors, Members of The Prague Society, Global Panel Foundation and friends, our guest of honor, Štefan Füle, the former European Commissioner for Enlargement and European Neighborhood Policy, gave a speech and stressed the importance and the challenges of being an Ambassador. The Prague Society has been privileged to work alongside H.E. Christian Hoppe during his 5 years of service in the Czech Republic and, although it is with deep regret that we say goodbye, we wish him all the best in the future.

The Czechoslovak Foreign Institute – an active participant of the Czech-Chinese meetings

In the summer months, the members of the Czechoslovak Foreign Institute were participants and in some cases even the initiators of the series of Czech-Chinese meetings.

The ambassador of the People’s Republic of China in the Czech Republic H. E. Ma Keqing invited the chairman of the Czechoslovak Foreign Institute Jaromír Šlápota and the senator Jiří Čunek to her residence for a working lunch in June. It was attended by the political council of Chen Jianjun. Several days before children from the kindergarten at Jarov had visited the Chinese embassy at the invitation of the ambassador too, accompanied by the director of the kindergarten, and a member of the managing board of the Czechoslovak Foreign Institute Hana Hlaváčková. The embassy staff prepared games, snacks and a walk around the garden of the embassy for them, the kids brought the cake and an album with photos from the spring visit, to which Mrs. Hlaváčková had invited a Chinese delegation to the kindergarten at Jarov.

innogi – the Energy of Czech Film

For the twenty-second year, the energy company innogy has taken on the role of a main partner of the Karlovy Vary International Film Festival. All festival-related communication activities were inspired by the long-term project named ‘innogy – the Energy of Czech Film’ supporting the Czech cinematography. In cooperation with the Czech Television, innogy has been the second largest co-producer of Czech Films in recent years with over 60 feature movies under its belt.

Inauguration of the new Mexican Ambassador

Accomplishing the protocol diplomatic process world-renowned, on the 8th of August 2017, H. E. Rosaura Leonora Rueda G. presented her Letter of Credence to the Honorable President Miloš Zeman by which President Enrique Peña Nieto had accredited her as Ambassador Extraordinary and Plenipotenciary of Mexico to the Czech Republic. At the same time, she presented the Letter of Recall of her predecessor Ambassador Pablo Macedo.

Ambassador Leonora Rueda is a career member of the Mexican Foreign Service since 1990 and has served as Consul of Mexico to New Orleans, La., USA; Charge d’A airs in Vietnam; Ambassador to Jamaica concurrent to the Bahamas; Ambassador to New Zealand concurrent to Samoa, Tonga and Tuvalu. In the Ministry of Foreign A airs she worked with the Latin American Department as Director for Border Issues Mexico-USA and Advisor to the Under Secretaries of International Cooperation and Deputy Secretary for Multilateral Issues and Human Rights respectively.

Throne Day of Morocco

H. E. Souriya Otmani, Ambassador of the Kingdom of Morocco hosted a wonderful reception during an evening of July 31st, in Hilton Hotel to celebrate the Glorious Throne Day of Morocco and the 18th anniversary of the access of HM Mohammed VI, the King of Morocco  to the throne of his illoustrious ancestors. H.E.Milan Stěch, President of the Senate of the Parliament of the Czech Republic honored with his presence the reception and made a speech to pay a tribute to Morocco and to the Ambassador Souriya Otmani, for the work she has performed as she is preparing herself to leave the country in oder to fullfill another diplomatic assignment as Ambassador of Morocco to Canada. Some 300 personalities, VIPs and friends attended the amazing ceremony with fantastic entertainment , such as the music virtuoso Felix Slováček playing tromphet and Shar group from Hradec Králové performing beautiful Moroccan folklore dances.

Personal Branding: Empower Yourself, Empower Your Business

 

I, the Brand

www.cristinamuntean.com

In my strategic communications consulting and coaching practice, I am often confronted with the question: if I start boosting my personal brand, does it mean that I am betraying my current company? This question, which reflects the high degree of loyalty, ethics and integrity of the people asking it, many of them corporate leaders like you, led me to a series of considerations that I’d like to share with you in the column below.

Today’s world of work is inevitably changing. We are experiencing massive transformation driven by several factors.

  1. Accelerated technological innovations. With the rise of artificial intelligence, Internet of Things and automation – collaborative robots, electrical, flying or self-driving cars being just a few symptoms of this phenomenon – the world as we know it is ending every day. We must start admitting that it is quite impossible to grasp the features of our future business, economic and socio-political models as carved by today’s accelerated technological transformation.
  2. Demographic changes. For the first time in history we are confronted with a mix of at least five generations at the workplace, each one specific in its own way. There is nothing new about people with different ages working together – this occurred in the past as well. However, as the global market is becoming more and more employee-driven, companies find themselves compelled to deal with the different age-driven specifics and integrate age diversity as opposed to applying a more comfortable and easily manageable one-fits-all employment model as in the past.
  3. Diversity challenges. Time will come when we will smile nostalgically at when dealing with gender diversity was our main headache. The real challenge ahead of us is embracing the entire mix of diversity in terms of multitude of nationalities, cultures, religions, local and regional attachments, language endowments and levels of overall cultural maturity unleashed by globalization.

These are only a few of the challenges that are making today’s leadership models a constant quest for the North Star – that firm guide above that will show us how to navigate the unclear and unknown waters ahead of us. One of the most important moments in a leader’s personal growth occurs when, unable to see the North Star, there is nothing left but to look our challenge in the eyes and admit that we don’t know. In today’s massive, overwhelmingly complex world, quick solutions drafted in septic management school rooms simply don’t work anymore. What we need to do is to learn to embrace our own limitedness and vulnerability – our own “smallness.” We need to learn to become comfortable with not knowing. This way we become humble and we open ourselves to viable solutions that might come from places impossible to see before. In today’s world, this is the first step towards genuine individual empowerment.

When you’re aware of your value, you cannot not communicate it

What comes next is even more interesting. Individuals who know they don’t know and are able to humbly open themselves to new solutions and collaboration become somehow stronger on the inside. This inner force doesn’t allow such individuals not to act – in terms of leadership and communications alike. When you know that the value of what you can offer to the world, of your unique gift that is needed and relevant, you cannot hold it for yourself. You cannot not communicate it.

The question is: what will companies do with such individuals? Will the company – the group, the whole – accept, allow and encourage an environment in which such conscious individualities become engines of innovation? Or will they continue to bet on scale-driven, time-tested structures and processes that will allow them to make a bit more money through size and scope, yet at the expense of innovation, talent motivation, people engagement and genuine service?

This takes me back to my initial question: do people betray their companies when they want to start building their personal brands? The answer is: not at all. Yet before moving forward allow me to make one more essential distinction – between personal branding and self-promotion.

In my understanding self-promotion is the vainglorious attempt of boosting one’s visibility for narrow, individual-only benefits. In today’s social-network-instant-chat-app-driven communication world self-promotion has become dangerously available and scarily potent – as the recent elections in the United States have showed. But can self-promotion stand the test of time in terms of genuine competencies, respect and people trust? No. My experience shows that self-promotion can only take an individual that far. On the other hand, personal branding is the complex process of finding the best in yourself and communicating it with the world consciously, compassionately and consistently for the benefit of everyone involved. This is the major difference between personal branding and self-promotion: self-promotion is for one’s self only, personal branding is putting the best in one’s self to the service of others. A genuine strategic communications process from the inside-out, personal branding cannot resist the test of time unless it is grounded in the deepest layers of one’s personality, competencies, experiences and individual wisdom. Being able to channel all those individual qualities for the benefit of others is a major sign of personal maturity – a sign of leadership. Now you tell me: which company, dealing with individuals who are aware of the best in themselves and willing to put their unique life force and gifts to the service of others, would refuse such an offer?

That’s why I strongly believe that striving to develop your personal brand is not a betrayal to your company: it is, in fact, a gift to your company. In the new world of work, which requires new models of leadership driven by mindfulness and an ability to walk the world open, vulnerable and curious, personal branding becomes the strategic empowerment tool for leadership. All it needs is a commitment to authentic, inside-out communications – for the sake of ourselves, our companies and our world.

By Cristina Muntean


Cristina Muntean specializes in strategic communications and personal development. She has more than 12 years’ experience in the Czech, Romanian and international media. In 2010 Cristina founded Media Education CEE, a Prague-based PR advisory and training agency. Her clients are entrepreneurs and managers with Top100 companies in the Czech Republic and Central and Eastern Europe. Cristina is also the former president of the Czech PR Klub and former chairwoman of the Marketing Committee of the American Chamber of Commerce in the Czech Republic. She is an internationally certified trainer and coach with the Enneagram, a complex system of personal development. Cristina provides corporate and individual advisory, training, coaching and mentoring on topics such as Media Training, Crisis Communications, Writing for the Media, Presentation Skills, Personal Branding and Emotional Intelligence in Communications in English, Czech, French and Romanian, her mother tongue. She can be reached at +420 776 574 925 or at cm@mediaed.cz.

Your Body = Your Story

 

“How To Get Real Buy-in For Your Idea”

Alena Huberova, Communications strategist, speaker and trainer

Have you ever finished a presentation with a bad taste in your mouth, asking yourself “What on earth happened? Why did my audience look so indifferent? Why didn’t they ask more questions? Don’t they understand just how important this idea is to the future of this company?!”

Not your fault, or is it?

Blank stares from a tuned-out audience, that’s probably the worst thing that can happen to us when delivering our message. We spend endless hours preparing for our presentation, we’re excited about our idea and convinced it can change the world, yet the response is disheartening. ‘They’ don’t seem to care! But why? And the blame cycle starts…

Is it fair to criticize others for not supporting our ideas? Or does this have something to do with us? My friend, I’ve been there. I’ve been the one pointing the finger at others, blaming them for not paying enough attention to my message. It hit me one day when I looked at my own hand and realized that there were three fingers pointing back at me…

It’s hard to admit it, but in most cases we are the culprits. We either fail to explain our idea in a way that is understandable and relevant to our audience. Or, we fail to excite our audience, build rapport and credibility. Today we’ll talk about the latter.

Your body = Your story

Puzzled? Think about it. Each and every time you walk into a room your body speaks. It tells a story about you to others. You don‘t even need to say a word yet everyone in the room hears your story. Your story is so powerful that it influences how people think of you, how they treat you and how they react to you and your message. Your story determines whether people will like you, trust you and whether they will be willing to support your ideas.

Do you know your story? Does your story grab people’s attention or quite the contrary? If you want to have more impact, you need to understand your story and own it!

We constantly judge each other…

It sounds dreadful but it’s true. It’s not our fault! It’s our reptilian brain in action. When we meet someone for the first time, we perform an instantaneous scan looking for information about them. Our brain captures small cues from the way the person looks, speaks and behaves and in a matter of seconds we make a snap judgment, labeling someone a friend, an enemy, a potential sexual partner or indifferent. When trying to convince a group of investors to invest in your business, being labeled an enemy won’t get you too far.

Yes, first impressions count. Make a great one and the door of opportunity will swing open to you. But that’s only the beginning…

People interacting with you are watching your every move and are continuously evaluating you and making their decisions about how they want to relate to you.

There are three questions on their mind:

1. Do you care about me?
2. Can I trust you?
3. Can you help me?

I want to believe that you do! And that you are competent, have the skills and the knowledge, and that you care! But the question is. Do they know it too? Are you sending the right signals, making people want to work with you? Are you telling the right story?

Key principles to positive influence, on and off-stage

Remember, everything about you – the way you look, speak and behave – transmits powerful signals that are captured by others. If you want to get people interested in your message, you need to make sure that a) they like you and b) they believe in you and your abilities. How? By transmitting signals of strength and warmth.

Professors Amy J.C. Cuddy, Matthew Kohut and John Neffinger studied the signals of strength and warmth and published numerous articles on the topic in the Harvard Business Review. Their studies show that all great leaders transmit both signals and they do so at the same time. Though this may sound easy, it’s not, due to the hydraulic effect between strength and warmth.

If your signals of strength are too intense, people will perceive you as powerful and influential but they may not particularly like you because they will regard you as cold and unkind. If, on the other hand you’re perceived as overly nice and kind, people may see you as someone with no power or influence. Balancing your signals of strength and warmth is the answer. This is especially crucial for women. A lot of strength with little warmth from a man is deemed passable whereas a lot of strength with little warmth from a woman is seen as being too cold and aggressive. You’ll see a concrete example in the section to follow.

You do not know what you do not know…

We tend to be blind to our own signals and that’s a big problem. Awareness is key. Only then you can purposely adjust your signals and own your story!

How do people perceive us?

I remember working with a client, a female finance director of a large corporate firm. She was preparing for her presentation at the company’s annual staff briefing and she was nervous. The rumor in the air said that she wasn’t particularly liked; she was accused of being cold, rigid and unapproachable. I was surprised, that is, until after I saw her in action. I captured her performance on camera. When we looked at it together she broke down in tears. She never realized just how overpowering her signals of strength were. Our mission was clear; to balance her strength with warmth signals. We worked on everything from body posture and gestures, getting rid of her characteristic ‘karate-chops’ and finger pointing; on her emotions to bring a smile to her face, gentle eye contact; we even chose an outfit and accessories that would make her look and feel more relaxed, open and amiable. In terms of content of her presentation, we used storytelling to create an emotional bond with her audience; we also paid extra attention to her use of words and expressions to make sure ‘warmth’ prevailed. The result was spectacular. She enjoyed her performance enormously and even more so the reactions of her peers and team members. Something profound had shifted in their relationship.

This is just an example. Everyone is different. You have to identify your own signals and then adjust the signals accordingly.

You deserve to be heard, go and shine!

I have no doubt that you have great talent, skills and experience. But your talent and uniqueness are worth nothing unless you know how to show them and sell them! You are extraordinary and deserve to be heard!

Go and shine!

By Alena Huberova

Elisabeth Lobkowicz

 

“I Use My Talent for Others”

Elisabeth Lobkowicz, Princess

The life and memories of Elisabeth Lobkowicz could easily make up several volumes of a book. However, she does not consider herself to be someone special and she prefers to stay away from media attention. In the Czech Republic, she is known as the wife of Jaroslav Lobkowicz, from the Křimic branch of the family, as well as for her work as a representative of the Christie’s Auction House. Her personal story is much more complex. She is from the de Vienne family, who is related to the French royal family of Bourbon. When we met, she proudly showed me around the Middle Ages house at Sněmovní, close to the Czech Parliament and just below the Prague Castle gardens. We sat outside, the garden furniture was simple however the table was covered by a tablecloth from Provence. On the table, there were German newspapers. The European spirit of past and present was felt everywhere, underscored by the paintings of Italian and Dutch masters. We discussed not only her upbringing, the French-German reconciliation or her taste in art, but also many current issues, including united Europe and immigration as an opportunity rather than a threat.

You were raised in France, then you lived and worked in Germany and after the Velvet Revolution you and Jaroslav moved to Czechoslovakia. Where are your roots?

I grew up in France, in a noble family. Both of my parents came from the nobility, father from the North and my mother from the West. As both families had properties in Paris, I grew up in a private family house in the middle of Paris. In terms of the furniture of the apartment, it should be mentioned that it had not been bought but inherited. After the French Revolution and the Napoleonic wars, many families who left the country eventually came back and started collecting old furniture at the beginning of the 19th century. Meanwhile, our furniture and paintings came mainly from 16th -18th century, before the French Revolution. This is what I saw when I was a baby, a little girl, when one does not particularly appreciate what he sees. Because of this, I feel a connection with any piece of furniture and can immediately tell if it is an original or replica. I have difficulties understanding modern art. I stopped with the impressionists. I am happy to look at the impressionist paintings, but more contemporary pieces of art do not give me the same feeling. Had I been able to afford buying some Modern or Contemporary pieces, I would not like to have them in my home. On Sundays, we went to the mass to the Notre Dame Cathedral and then we continued to the Louvre museum. I consider these impressions from my early childhood very important. I still remember the first time I saw the Egyptian antiquities in Louvre, I was ten years old.

Your upbringing was quite unique, one would not guess that it happened in early fifties of the last century.

We were a very close family, I was the eldest of four children. We went to Catholic private schools. On my way to school, I had to pass the Soviet embassy. I remember that we had a young Polish girl as a servant. She woke me up one day and she said, “Stalin is dead.” I asked her who Stalin was and she explained the Polish experience with Stalin. So, besides art, I started to be confronted with high politics. Whenever we were passing the Embassy together, she being Polish and afraid of the Soviets, would cross the road and walk on the other side. My mother remembered that after the Germans occupied Paris during World War II, they came to the Soviet Embassy and searched the garden, finding many corpses there. Another World War II story was linked to the place where my family had a castle, about 100 kilometres south of Paris. In a neighboring village, the French resistance killed two German soldiers. The next day, the Germans marched into the village and demanded 20 people. They took them and shot them immediately. A similar thing also happened at another property in Normandy. Of course, we did not have a complete overview of the occupation, but from all the incidents I knew, it was awful and it influenced the atmosphere I grew up in. Such stories were an integral part of my upbringing.

How did the French-German reconciliation, which today serves as an example in history textbooks, happen?

In 1954, my parents made the decision to take a German au-pair, as a way to reconcile with the Germans. The first German girl came to our house when I was seven years old. Prior to the German au-pair coming, I was warned by my mother not to talk with her about World War II. She said, “we want to forget it and we want to reconcile with young people.” I grew up with the idea that Europe had to be built on reconciliation and forgiveness. My parents also started to speak German to me but at that time it had little success, as I admit to being quite lazy. When I was 16 years old, I myself was sent as an au-pair to the woman who previously came to our house. She tried to be as nice to me as my parents had been to her. To me, it was a dream. I fell in love with Germany and German culture at that time.

You support both Germany and united Europe. Such attitude has become rather rare.

Based on my upbringing, I believe in Europe from a Christian perspective, based on values of reconciliation and pardon. I follow the latest developments in Europe and I am afraid that is has become a question of interests, economy, and I am missing these Christian values. If you do not know who you are and where you are, it is becoming problematic particularly in regard to growing Muslim communities. Xenophobia is the worst thing I can imagine. We must find ways to counter that. We must make others happy in our society as it is with our values. Again, my experience of being an adolescent in 1960s can serve as an example. At that time, I saw the birth of pop-culture. Growing up in the 1960s, coming from a strong family, I did not like it. I did not consider it Christian culture anymore. I only liked the music of that period. Coming back to your question about roots, the young terrorists have no roots these days. On one hand, they want to be a part of a new culture, on the other hand they hate it. They are in the middle and thus very easy to manipulate. I am not despairing, I am very curious about the current situation. Immigration can be a huge opportunity. Currently, it is going the wrong way, but we are still in the middle of a journey. We see that terrorism is growing and so far, we lack the means to counter it. Have we looked at the perspectives we are offering to these young people?

What exactly went wrong in the development of Europe?

I believe that Europe made the wrong turn in the sixties. As nobility is closely related all over Europe, I remember being invited to Switzerland and there meeting some German second cousins who invited me to Bavaria. I went there in 1967 for the first time and the church was full. The religion was the religion of the people. I went to a very famous pilgrimage and we could not fit into the chapel as it was so full. I visited the place 15 years ago and since then I have been coming every year and it is empty. Do you know who and what replaced the place of pilgrimage? Russians who brought their money and built their villas in the middle of nowhere.

They even placed a statue of the Bull of Wall Street in one little square. It reminds me of the famous story from the Bible when people were dancing around the golden calf. Isn’t it frightening? The place that served as a place for pilgrimage until 1960s? Instead, there is a huge casino. These people believe only in money, not eternal life. The cult of the Virgin Mary was replaced by a cult of money.

It was in Bavaria, where you met your husband, Jaroslav Lobkowicz.

Yes, it was in 1968. I was invited to a ball and I noticed a young man standing in a corner who did not know anybody. I approached him to find out that he was from Czechoslovakia.
He was the first Czechoslovakian that I saw in my life and I am still seeing him today. The only thing I knew about Czechoslovakia was that it was behind the Iron Curtain.

Let me again refer to the history textbooks, as we were taught about the special Czechoslovak-French relationship during the First Czechoslovak Republic, the Little Entente agreement or the close ties of the Czech and French artists…Nothing lasted until 1960s?

None of these things were on my mind. However, I told you that I am extremely curious. I interviewed him to find out more about him and his fate and at the end he fell in love with me. Well, you know, it might be quite dangerous to give an interview. (laugh)

You two met in July 1968…The spring of that year was special not only for Czechoslovakia, but also for France.

Jaroslav mentioned at that time that he made his living repairing TV sets and that he had to return back to his country, as his clients were waiting for him. Of course, we discussed the events of Prague spring and we compared it to Paris spring. That year, many people in Paris were literally prepared to die, as we did not know whether the Americans would stick to their military engagement as the French president de Gaulle left NATO. The revolution in Paris broke out and at that time the French communist party was very strong, they got 30% of the vote in the election. There was a huge demonstration at the Place de la Concorde, close to our home and we felt it was our duty to go to the demonstration. Everybody was watching us. So we went. The whole family. As de Gaulle left the country, we thought the demonstration was the last chance and we participated knowing that we could be shot, if the Soviets decided to intervene. The French communists still had weapons, so it was truly dangerous. The surprise was that one million Parisians thought the same. Place de la Concorde full, Champs Elyséés full…Luckily, the tanks were secured by the government. Eventually, de Gaulle came back and we held a new election where de Gaulle got 80% of vote.

Jaroslav was in love, but what about you?

He returned to Czechoslovakia in July and then he left the country two days after the invasion. At that time it was still easy to cross the boarders. Even though Jaroslav was invited to live with his nobleman uncle, he did not want to just sit at the castle. So his uncle opened newspapers and found my future husband a job– he started to work in a factory next to Turks and other immigrants. He never asked for political asylum. He said that he did not want to get money from Germany and he did not want to be dependent on the decision of a civil servant. After three months, he earned enough money to attend the German language course which eventually enabled him to get a scholarship and start studying at the university. In Czechoslovakia, as a member of Lobkowicz family, he could not stud. He went to school Monday to Friday and on Saturdays he kept repairing televisions. After university, he started his great career at Siemens, working at the research and development department. We had three children, we spoke German at home and we had many friends. We felt truly at home in Germany.

Let us fast forward more than twenty years, when you returned to Czechoslovakia in 1993.

I must say that I visited Czechoslovakia during communist times to visit my husband’s parents. Since 1971, I was visiting Czechoslovakia regularly. I remember how dark driving to Plzen was, it felt like entering a military zone. My father in law had been subjected to many difficult and painful interrogations by the secret police, but it didn’t change him, he was very nice and kind. My impression at that time was that if the Iron Curtain did fall down, everything was so devastated that it would be almost impossible to repair it. I am so glad to have been wrong about that and I am so happy to see how well the Czech Republic is doing. The Czechs made it. Compared to East Germany, they did not have billions of Euros from outside but they have made it.

 

By Linda Štucbartová

 


 

The Křimice castle in Plzeň is currently undergoing restoration under the management of Vladimír Lobkowicz, the eldest son of Jaroslav Lobkowicz.  Visit it to learn not only about baroque history, but also about contemporary events, when the castles were ruined and turned into boarding schools, agricultural cooperatives or warehouses.  When the castle was returned to the Lobkowicz family, almost all of its 130 windows were broken,  and it’s a structural integrity damaged.  The park had turned into a jungle.  Now, the entire complex is open  for the public and being used for cultural events, serving various age groups from children to seniors.